I have an iPhone and just started using iCal (instead of Entourage). Every day I have a task I need to do. So I set up an appointment in iCal that repeats every day at the same time. I set it up with an alarm (Basso, "message with sound"). It works if I have the phone in my pocket (I feel it vibrate) but the alarm goes off once and then simply displays a message on the main screen. Every single cell phone I have ever owned has dogged me until I surrendered to look at the missed call, voice mail or low battery. The iPhone is amazingly (stoopidly?) shy! Am I missing something or is this a common complaint I'm just not aware of?