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So Apple will spend a huge amount of money creating their own search engine, that they won’t make nearly as much $ on because of their privacy stance, and then lose that $8-12 billion from Google, only to have the majority of their users still set Google as the default search engine because it simply is better? Shareholders will love this.
You have to factor in the antitrust inquiries. Having google pay is the best alternative, but if they take it away, having an own search engine making a couple bucks is better than having a search engine selector for free.
 
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Rumors have been around for a long time.
Let's keep in mind here that using Google as a search engine is quite lucrative for Apple as it is.
Also Google is making money from the searches thru aggressive tracking and collection of private data, which Apple opposes.
So having their own search engine would lose a lot of money for Apple, and I think that's quite unlikely.
Well since this will take years in court Apple has plenty of time to figure it all out. As they always do
 
I've tried DuckDuckGo and Bing. For complex searches, Google is MILES ahead. So annoying that we can't just have the best as default.
You are genuinely tripping!

Search (presumably due to almost ZERO competition) has progressed less than any other heavily used technology in the last decade.
Think about how much better gps has got in the last 10 years- it’s barely a similar experience to what it was.
Now consider lame ass search...
Natural language is near nonexistent.
In 2010 I couldn’t type: “hey, where can I find the cheapest transmission near me?”; like one normally talks... instead, I craft a cumbersome computer talk query like: “inexpensive auto parts transmission 2012 Jaguar XJL North Central Florida”.
Now that it’s 2020..... oh wait; it still works EXACTLY the same way!
There is nearly nothing that feels “advanced”, or even approaches “peak search performance” in search engines right now.
Anyone harboring the delusion that search is in anything but its infancy, either doesn’t search much, or spends a lot of time chatting up robots, not humans.
I personally, can easily imagine how much better search would currently be, had Apple & Google been viciously competing in that area for the last decade...
Stepping off my soapbox now, but Christ, the haughty “I lack vision & think the garbage I use is top-notch, thus it bothers me if there’s any upcoming option or alternative that may make things better for everyone” attitude is SO pompous with no reason to be.
 
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I mean, they can make their own search engine without forcing it on people. If it's an option people can choose, rather than one that's forced on them, there wouldn't be any potential antitrust issues. Of course, that way most people wouldn't pick it for a long time, so they'd have to actually make it a really strong competitor to win marketshare.
I'd go further, if it is sufficiently neutral, it might become popular on non-Apple platforms as well.

Be good to see Apple search, by any name, being offered as an optional default search engine when starting to use an Android device. :)

Bring back Safari for PCs!
 
You are genuinely tripping!

Search (presumably due to almost ZERO competition) has progressed less than any other heavily used technology in the last decade.
Think about how much better gps has got in the last 10 years- it’s barely a similar experience to what it was.
Now consider lame ass search...
Natural language is near nonexistent.
In 2010 I couldn’t type: “hey, where can I find the cheapest transmission near me?”; like one normally talks... instead, I craft a cumbersome computer talk query like: “inexpensive auto parts transmission 2012 Jaguar XJL North Central Florida”.
Now that it’s 2020..... oh wait; it still works EXACTLY the same way!
There is nearly nothing that feels “advanced”, or even approaches “peak search performance” in search engines right now.
Anyone harboring the delusion that search is in anything but its infancy, either doesn’t search much, or spends a lot of time chatting up robots, not humans.
I personally, can easily imagine how much better search would currently be, had Apple & Google been viciously competing in that area for the last decade...
Stepping off my soapbox now, but Christ, the haughty “I lack vision & think the garbage I use is top-notch, thus it bothers me if there’s any upcoming option or alternative that may make things better for everyone” attitude is SO pompous with no reason to be.
You are right, but people are more or less used to searching only with keywords instead of whole sentences. It will get to the next stage once people start using voice search more and more.
 
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I've been using duckduckgo for about a year. The majority of searches for me just need to point me to wikipedia or the actual url. I think apple should just use their muscle to form partnerships with google's competitors and duckduckgo.

IMO, the alternative can't be as bad as the original (Bing). Apple should pull the bandaid quickly and try to help duckduckgo evolve quickly.
 
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You are right, but people are more or less used to searching only with keywords instead of whole sentences. It will get to the next stage once people start using voice search more and more.
Chicken & egg, though...
people will use voice search more when/if the results are better! =)
 
I would absolutely LOVE if Apple came up with a great (private, reliable) search engine.

Unfortunately I feel like it will be like Maps (for which I still use Google Maps) or Translate (yep, I prefer Google’s again).

I really really want to get away from Google entirely. But I also want the best results from when I search for things. Here’s hoping Apple will eventually catch up and make their versions more effective...
If Apple’s search would be the equivalent of their Maps/Translation offerings, I’m so in. I left Google Maps the day Apple launched Maps. A few early hiccups aside, it easily meets my needs. I want as little Google in my life as is possible. Search, most unfortunately, is the only thing I can’t seem to fully transition. Yet.
 
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I think Google needs some serious competition here, but they have such a head start and dominate this market that Apple would be throwing a lot of money and effort for little return, IMO.

What I would like to see them do is create a "meta-search" engine through Siri. A user performs a search but queries all major search engines based on the type of search (Google, Bing, DuckDuckGo, Wolfram Alpha, Yelp, etc) and produces and presents results that you couldn't get just using one search engine alone.
 
The reason Google rose to prominence in the first place is their search engine has always been better than anybody else's by many, many kilometers (or, y'know, "miles" for the Metrically impaired) and so they earned every bit of their renown and their preeminent status.

That said, they have also done a lot of other things along the way — many of which have gotten them into legal trouble — so it's not like they can simply be blindly trusted.

I seriously doubt Apple is going to make a search system which is the equal of Google's. What any company does best is what their primary focus is on. Apple is not a search engine company; Google is.
 
On the other endpoint, Apple is just like Bing and doesn't respect robots.txt. And so, most web sites will just firewall away the abusive intruder.
 
If Apple were serious in wanting to make their own search engine they would have bought up a smaller existing search engine company and modify it to make it their own. The biggest problem I have with Apple having their own search engine is that they will make it a two tier system Tier 1 will be for companies to pay to be in the top searches and Tier 2 non-paid. People will say Apple will not do this but they will, you watch.
 
business practice:

fact ? : Apple , the biggest privacy defender gets 12 billions $ from Google , biggest privacy manipulator , to default the google search engine on iphones
rumor: Apple is working on a search engine to compete with Google
 
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