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Report: Apple to 'Re-Examine' AI Development
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They had a lead a decade ago with Siri but have let in languish and it's about to catch up on Apple big time. Meanwhile Microsoft and Google have been quietly advancing this technology and we're on the cusp of it being baked into their respective OS's.
Apple needs to have a response and quickly otherwise it will be left in the dust. It's as simple as that.
Apple needs to have a response and quickly otherwise it will be left in the dust. It's as simple as that.
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They’re only just now starting? After how bad Siri has been and only getting worse? For years?
I think Google will integrate AI to Android 14 Google assistant. If it’s as good as ChatGPT and it’s Online I will consider switching.
I wouldn’t say they are ignoring generative AI. In december Apple released on GitHub a Stable Diffusion wrapper for CoreML.
I think AI is an area that Apple doesn't seem too involved with at the moment. I think there's more upside for them investing in AI over making a self driving car which has been a rumor for the last decade.
That was quite creative and looked real. Did GPT write it for you?
OLED technology will be ready for the iPhone someday... And AI will be worth a focus...also too late.
One can only hope that AI won't be Apple's Nokia or Blackberry moment in history.
Meanwhile Tim's been laser focused on...margins.
Good that they are at least taking action. It’s a weak point for Apple for sure and they have more than one.
However I don’t subscribe to the usual ‘Apple is doomed’ narrative because it has been proven wrong so many times before.
Apple is usually late to the party and takes its own approach. With AI this seems especially wise.
However I don’t subscribe to the usual ‘Apple is doomed’ narrative because it has been proven wrong so many times before.
Apple is usually late to the party and takes its own approach. With AI this seems especially wise.
Just because some companies are pushing into AI shouldn’t mean all companies do it. I miss those days of heterogenous development in tech where companies tried new and different things from their competitors
Hyperbole much? I agree it is sad that Apple doesn't appear to have a stronger presence in the field (can't fully discount whats going on behind the scenes, they do after all have a neural engine built in to their processor), but pathetic story? I found the article to be much more useful than the 1000'th article about a new color iPhone case. And I think there is plenty of time for Apple to enter this field in a meaningful way. Do recall that Apple often is not the first into the field, but when they do enter they show the rest how to really do it. I am thinking about the iPod, iPhone, iPad, Apple Watch, and of course OSX itself. Shrugs.
Buried the lede. When did Microsoft ever have a lead in AI?
Last I heard, they bought their way into integrating ChatGPT with Bing.
Anything that can improve Siri at this point would be welcome.
Apple surely could improve Siri so it properly knows about your stuff on your iPhone and in iCloud and any Apple Services for a start.
Then it could provide an AI API for companies to ensure that they are structuring their metadata in the correct way for said AI to use.
Finally, it has deep enough pockets to pay Encyclopaedia Brittanica, Oxford Reference, Merriam Webster, etc. to provide data sources for said AI (if it is worried about letting it loose on the internet and wikipedia).
In fact, I'm wondering why they haven't done this already.
Apple surely could improve Siri so it properly knows about your stuff on your iPhone and in iCloud and any Apple Services for a start.
Then it could provide an AI API for companies to ensure that they are structuring their metadata in the correct way for said AI to use.
Finally, it has deep enough pockets to pay Encyclopaedia Brittanica, Oxford Reference, Merriam Webster, etc. to provide data sources for said AI (if it is worried about letting it loose on the internet and wikipedia).
In fact, I'm wondering why they haven't done this already.
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Funny joke, but you make a good point.
More than 10 years after SJ's passing, maybe we're starting to see the dearth of product leadership at Apple now, just as the milking of the iPhone is starting to get harder and harder.
I wouldn't worry too much. It's just what's popular this year and attracts VC funding from investors who know nothing about technology.
By 2024, the industry will have moved on to hyping some other useless tech. Just like blockchain a couple years ago.
My guess is that Apple couldn't reconcile privacy with using LLMs. Also guess that's why Siri development/improvement has lagged competitors.
Privacy w/ LLMs is a big problem (Source: I work for a company actively integrating with an LLM).
Privacy w/ LLMs is a big problem (Source: I work for a company actively integrating with an LLM).
It wasn't a joke. I agree. I think we're at a precarious stage for Apple. It's has so much in the bank that chances of it's demise is unlikely.
But the question is will it have another home run product or will simply exist with iterations of an iPhone.
The more the merrier. I can't wait to see what competitive Ai does when competition inevitably turns to the aggressive zero-sum stage. That said, I'm really glad I'm not subjecting my kids to living a life in this world. Now, smash it up!
Apple is so very far behind. People love the idea of having Jarvis. Apple didn't move on that. They could have done that years ago. They can still Integrate ChatGPT into Siri and have Siri be conversational and do basic tasks. Siri can't even make appointments for me. the only thing Apple uses AI for is to touch up photos in the Camera. It's a waste of AI's potential. They talk about ML and the trillions of transistors in the Neural chip but it doesn't do much. integrate AI into the keyboard for better prediction. It's so much that it can do to assist actual work.
Apple doesn't really develop much of their own technology in-house anyway, they tend to buy companies and their existing technologies and tweak or repackage them to suit their needs. macOS is a repackaged NeXTStep (and iOS/iPadOS/tvOS/watchOS are heavily repackaged macOS at their cores), iTunes/Apple Music is a repackaged SoundJam MP, Safari is repackaged KHTML, Siri was purchased and adapted for iOS. The list keeps going. Why Apple hasn't been using its massive cash reserves to snatch up smaller companies with the technology assets to improve Siri and get it to compete better with other virtual assistants is beyond me.
Yep! Just asked it to compose a press release stating Apple is bolstering SIRI with the latest AI technology (paraphrasing here). It’s scary how good it’s getting. And that’s with info only up to 2021!
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