Yeah but right now there's a split: Qualcomm makes the most performant modem, but Apple's C1 is now the most power-efficient modem.
Apple didn't claim it was the most power efficient modem. They claimed it was the most power efficient modem in an iPhone. That is a large, but still a significant subset of all modems.
Qualcomm's on-die modems spend a lot less energy moving data back and for between the rest of the SoC than discrete modems do ( all that data being shipped off die). Apple's comparison is only in the range of perhaps Qualcomm's discrete modems. Even in that subset Apple is even smaller since they have so far skipped the last 2 generation of Qualcomm discrete modems also ( x75 and x80).
Apple's comparison is drifting into the zone where they trotted out the Rip van Winkle Mac Pro 2019 to compare again the MP 2023. ( or trot out MP 2019 versus MP 2013 ). Skip a couple generations of alternative x86 workstation CPUs and somewhat just kicking sand in the face of something that is mainly older.
Using a discrete modem is a self imposed constraint that Apple has placed themselves in. It is a reasonable one. But Apple is drifting into just their own world for comparison.
At present there is no one modem product that is simultaneously 'most performant' and 'most efficient' -- you have to choose or the other.
That apple is ducking comparisons to the x75 and x80, that assertion isn't particularly clear.