Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
a lack of ambition and organizational dysfunction have hindered Siri and the company's AI technologies. Apple's virtual assistant is apparently "widely derided" inside the company for its lack of functionality and minimal improvement over time.

By 2018, the team working on Siri had apparently "devolved into a mess, driven by petty turf battles between senior leaders and heated arguments over the direction of the assistant."
Based on what the company has been doing for the past decade, from software to hardware to retail, the above probably describes what has been happening in every department in Apple, to differing degrees.
 
  • Like
Reactions: klasma
Apple has very little AI chops but that’s okay because that’s not their core business. I mean, look at ChatGPT and Bing+ChatGPT integration. I just read a report that Google recently gained market share in Search and Alphabets earnings showed that Search hasn’t been impacted at all. If Apple tomorrow added ChatGPT-like LLM in their products, it would barely increase sales. It’s not worth the R&D investment to improve Siri.
 
Talk about a clickbait story… Title should be

Canned Apple employees talk crap about Apple’s AI position
 
  • Disagree
Reactions: klasma
Apple has very little AI chops but that’s okay because that’s not their core business. I mean, look at ChatGPT and Bing+ChatGPT integration. I just read a report that Google recently gained market share in Search and Alphabets earnings showed that Search hasn’t been impacted at all. If Apple tomorrow added ChatGPT-like LLM in their products, it would barely increase sales. It’s not worth the R&D investment to improve Siri.
Imho, that is very wrong.
 
  • Like
Reactions: jezus81 and klasma
Apple and organisational dysfunction, name a more iconic duo.

Tim Cook out
 
This is a fascinating insight. The gap between something like ChatGPT and Siri is obviously enormous, and I've always been intrigued about the institutional and technical reasons why.

The discussion in this episode of the Accidental Tech Podcast is also pretty informative.
Well to be fair, the gap between ChatGPT and all the other traditional speech assistants is enormous.
 
3uCaP3.gif

Siri can be better but she's always been nice to me.
 
  • Like
Reactions: jwdsail
100% correct. I often see comments here about Tim Cook's competence from people who clearly have no experience in tech companies. They criticize the wrong thing. In this case, though, yes, this is his fault.

There are legitimate debates to be had around privacy and accuracy of responses. But that's not the issue here.

The article highlights the problem: toxic politics. The leader of the company has one job: to get the right people on the bus, in the right seat, and the wrong people off the bus. If good engineers can't get their work done, then the wrong people are on the bus. This is, as you say, a "spectacular failure of leadership".
Agreed.

That Siri is seemingly on the back-burner, I think reflects that Apple sees the UX as primarily revolving around screens and interacting with said screens with input devices - fingers, trackpads and pens etc.

Whereas Chat-GPT is showing us that the future of UX will take us right back to HAL-2000 (although hopefully les murderous) where the UX is simply talking (voice/signing) to a device.

So I'm wondering whether the increasingly intricate complexity of the UI on MacOS and iOS might seem quite quaint to future generations when you simply tell your device what you want to do and it does it for you.

And so perhaps the vision that Kubrick had of how the Discovery worked (there's barely any controls) might be more prescient.
 
This type of dysfunction happens when corporations/organizations/governments become too big. Apple needs to diversify its corporate structure into smaller units. They are trying to do too many things under one "roof" and they end up running in circles at Apple Campus.
It actually sounds like the leadership structure is the problem here, with the design team being too uncompromising in its search for perfect responses and accurate information to the point where engineers can’t get a minimum viable product shipped to start improving Siri. They need someone who can make an executive decision on a development strategy that works and the power to make the team stop flip flopping to something else.
 
Also, I think google is working on it. Afaik, it looks like it. And it will change everything.
just gonna leave this here…
“Google is working on it, and it’s going to change the world” is something that is said a lot.
 
Disagree unfortunately. Over the next few years we will see competitors soar ahead of Apple in terms of AI integration but we will also see major upsets and pullbacks due to controversy created by this new AI. Apple is among the most conservative when it comes to release of new tech in the form of new products. They almost always play the waiting game with few exceptions. Siri is one of these exceptions and it burned them. Now they have been playing the waiting game again to decide if they should go next level with Siri. Has it really hurt them so far? Not really. Siri is sometimes embarrassing and useless but performs simple tasks well enough. The competition is no better because people only use digital assistants for timers and music so the bar is really low. As soon as Amazon, MS, Google, Facebook, etc. rush out their new ChatGPT-ish assistants we will see a slew of news stories about how people died or got hurt due to the AI confidence in the wrong information that indirectly led to the injury or death. Apple does not want to be anywhere near those kind of stories so they wait. Will they miss out on the hype? Yes. Will they lose customers and sales as a result? Probably not.

I wish they would take more chances and figure out their internal turf wars behind the scenes, but they do what they do very well and the market will continue to reward them for another decade, with or without an improved Siri.
Agree with you that it's sensible for Apple to be conservative around things like LLMs.

And no doubt there are lots of lawsuits waiting to happen around user data privacy re. it being used for training and whether (allegedly) LLMs slurping up nyc.com, wikipedia.com etc. for inputs and training really is 'fair use'.

However, I think that Siri is so poor it should've always been an optional beta that had to be manually enabled - even if whether it should've been released at all.

Certainly it should not have been centre-stage at several WWDCs, with Apple proclaiming that it is even more capable and 'intelligent'...

...Only for users to find that it's only still marginally better and still mostly useless.
 
Yep that always happens remember when Apple was the new kid and the inovator and they made fun of the big Microsoft corporation with that video of runner disrupting a 1984 like meeting by the “leader”. Well they are now the big boy and institutions do seem to evolve exactly how you describe.
Umm… the big corporation being referenced in the 1984 commercial was IBM. MS was not a big company yet other than selling MS BASIC, Word, and licensing MS-DOS to IBM.
 
  • Like
Reactions: klasma
Apple has painted itself into a privacy corner with Siri. ChatGPT and similar services are eating Siri for lunch. Either Apple steps on the AI train, or they’ll end up as Nokia. It might in fact already be too late. These developments are going FAST, and I doubt Apple has the flexibility to pivot Siri fast enough. The Apple ecosystem will have to fight ‘magical’ AI supported ecosystems that truly seem to understand the user… and that user will not care if that AI is on device, and also will not care about privacy if the AI is powerful enough.
 
I'm really hoping Apple eventually becomes embarrassed enough to do something about it.

Siri works ok for controlling smart home devices (opening shades, turning on/off lights, etc).

But the other day I asked Siri what time Best Buy opened (it was a Sunday). I got the response, "You can see what I found on the web by opening your iPhone." I tried the same question with Google Assistant, and it responded "Best Buy opens today at 11 am."

Come on Apple, you can do better.
 
Apple has painted itself into a privacy corner with Siri. ChatGPT and similar services are eating Siri for lunch. Either Apple steps on the AI train, or they’ll end up as Nokia. It might in fact already be too late. These developments are going FAST, and I doubt Apple has the flexibility to pivot Siri fast enough. The Apple ecosystem will have to fight ‘magical’ AI supported ecosystems that truly seem to understand the user… and that user will not care if that AI is on device, and also will not care about privacy if the AI is powerful enough.
Apple could see itself become the next Blackberry if they're not very careful.

And before anyone says "can't happen" -- well, that's what everyone thought about Blackberry. Until it did happen. And almost overnight.
 
Let’s be honest Siri is and always has been a complete POS. I dread using it, Amazon‘s Alexa for example, is light years ahead of Siri in terms of functionality.
Absolutely, and it's the reason I finally broke down and went from a "HomeKit" powered home with Siri to investing in multiple Echo Dots around my house and switching everything over to Alexa compatibility.

That said? At this point, I'd welcome Siri sticking to providing only human-curated answers to questions and NOT chasing the ChatGPT thing. The key, though? Apple needs to massively increase the effort put towards that end. Having a team of 20 people tasked with it is horribly insufficient.
 
just gonna leave this here…
“Google is working on it, and it’s going to change the world” is something that is said a lot.
Sure, and I really hope apple will be first with it. But I doubt that.
 
I’d rather send my request to a mothership. There should be an option in the settings: if you accept to have remote processing you get a more feature rich experience, if you decide that everything has to be processed locally you accept the current subpar experience.

Local processing is just FINE if you limit it to an appropriate sub-set of features. I think you're correct here except the local mode doesn't have to be a "subpar" experience at all. It just needs to set reasonable boundaries and work well within them.

With local processing, I'd expect it to accept only voice commands that control local features. I want to be able to tell it to do things like reboot/restart my iPhone or launch any application installed on it. Things like setting timers or alarms would obviously still work in this scenario too. Should be able to dictate things to type into applications or make new calendar appointments. I'd even think it should be able to join a new wifi network by voice command, if I wanted. But asking what the score was of last night's ball game? Probably something you'd leave out since it requires a working Internet connection to do external lookups and fetch an answer.
 
The single biggest thing that Apple needs to improve right now. And by a large margin. And a huge level of improvement. And yesterday. In fact, about 5 years ago. Please Apple, it's so embarrassing. And so frustrating. Get on top of this. This is a spectacular failure of leadership.

That’s some lame click bait article.

Bing and GPT are not in a consumer ready state.

We know all the terrible problems with this janky AI.

Apple has Siri integrated into services and devices that are much more reliable than Microsoft and Google terrible products.

We can wait until Siri is reliable before they make it consumer available.

The first place it will appear is as an Xcode assist.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.