Mrkevinfinnerty
macrumors 68040
Apple should double down on first-party wearables as accessory devices are the key to keeping the iPhone as the halo and ecosystem lock-in device for users. This whole category remains ripe for the taking, but Apple seems too cautious here. Some ideas to do that include changing up the Apple Watch design, even in a one-off “edition” model; pushing out some of the AI devices such as the Ray-Ban competitor glasses ASAP; and getting serious about lower-cost fitness tracker bands like Whoop or rings like Oura for folks that don’t want to wear an Apple Watch all day. You’re a hardware company, people love your hardware, do more hardware.
Because regulators are going to savage them..