Request for Diversity

Discussion in 'Apple, Inc and Tech Industry' started by Benjamin Frost, Oct 17, 2015.

  1. Benjamin Frost Suspended

    Benjamin Frost

    Joined:
    May 9, 2015
    Location:
    London, England
    #1
    Time and time again, Tim Cook and others keep using the phrase "I'm thrilled to..." when announcing some new boondoggle or other.

    Please, Tim and others at Apple, would you diversify your language? Don't get stuck in a rut.

    Many thanks in advance.
     
  2. kdarling, Oct 25, 2015
    Last edited: Oct 25, 2015

    kdarling macrumors demi-god

    kdarling

    Joined:
    Jun 9, 2007
    Location:
    First university coding class = 46 years ago
    #2
    Cook also uses "incredible" very, very often. The quarterly calls are full of it.

    I think that Apple must've done a study of what words resonate best in short sound-bite articles, and then make sure that every other paragraph they say, has one of those key phrases in case it gets quoted by a reporter.

    It guarantees that articles about Apple have at least one superlative in them.

    Gotta admit, they've got word manipulation down to a science. If we were ever in a protracted world war, I'd want Apple's execs and marketing departments to be in charge of propaganda.
     
  3. chabig macrumors 68040

    Joined:
    Sep 6, 2002
    #3
  4. Benjamin Frost thread starter Suspended

    Benjamin Frost

    Joined:
    May 9, 2015
    Location:
    London, England
    #4
    Your words fill me with gloom.
     

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