Ok, how about "less profit than the cost of a couple of pizzas"?
You know what I mean.
$26 on a computer is:
a) disgraceful
b) pathetic
c) embarrasing
d) all of the above.
C.
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Ok, how about "less profit than the cost of a couple of pizzas"?
You know what I mean.
$26 on a computer is:
a) disgraceful
b) pathetic
c) embarrasing
d) all of the above.
C.
Since Apple is the only one that sells Apples/OSX they should be #1 if they wanted to. They are competing with mfg that are divided in the windows pie & they still can't beat Dell, HP & Acer?
Hang on Electrolytic.
If Acer sells 2.3M computers (and makes $60M)
and Apple sells 1.4M computers (and makes $600M)
Who is beating whom?
Isn't making computers all about making money?
Surely the one that makes the most money is the winner, not the one that sells the most boxes.
C.
Remember the saying... there are lies, damned lies & statistics.
Who is beating whom? all depends on how you want to view the numbers.
If I were an Apple share holder I could make two assumptions:
1) the company I have invested in is more focused on making premium products that sell at a higher price and also higher profit margin and I am comfortable with that.
2) the company I have invested in is getting creamed in market share and should expand their product line up somewhat to access this large market and make additional profits and I am not comfortable with their direction.
Neither one is really winning, Acer is losing out on profits but Apple is losing out on market share. Pick which one is more important to you.
Err..
Who cares about market share? Market share is only significant as an crude indicator of relative business size.
If you are a shareholder, what you care about is profitability. Not the profit per box - but the total profit made by the division. The number of boxes shifted is irrelevant.
Anyone knows that Apple could slash prices, slash margins and sell many more boxes. The question is, would doing so increase or decrease total profits? Looking at the numbers, Apple clearly make more profit than Acer. And without checking, I think Apple make more profit that HP's consumer division.
If we sorted the market share by dollars and not by units. I think these tables would be much more meaningful.
C.
To the regular person... market share is a more simple way to understand things (it isn't necessary accurate or the best measure), give them the financial statements with the break down of various markets plus expenses vs income vs any other type of income/expense, break down possibly by region and watch them give up after half a page.
Apple goes for the higher end of the market, Acer aims lower.