Thank you. I just did that; FIVE times. First time I let go when the Apple logo came up. A minute later, it shut down. Second time the logo went away and the activation screen came up. It couldn't connect (since the wifi login screen never showed) and I shut it off. Third time and fourth time was a repeat of the first time. Fifth and final attempt was the activate screen. So ... what's my next step to reset it to factory settings?