Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.


macrumors bot
Original poster
Apr 12, 2001

A file within an Apple Watch retail demo unit suggests that at some point, Apple considered using "Apple Watch Pro" branding for some models of its smartwatch.


The file, shared by Apple Demo on Twitter, dated February 26, 2015, is contained within a folder of other Apple Watch logos, including a logo for the Apple Watch Edition and Apple Watch Sport. The image suggests that at some point, Apple considered using its "Pro" nomenclature for the Apple Watch, possibly for the higher-end stainless steel models, as indicated on Twitter.

Apple uses its "Pro" branding for its high-end products, specifically devices that offer more features than the standard model of that product. The iPhone 13 Pro and iPhone 13 Pro Max, for example, both feature improved cameras, displays, and a LiDAR sensor, features not offered on the baseline iPhone 13. Apple uses its "Pro" branding across its major product categories, including the iPad, Mac, iPhone, and AirPods.

An “Apple Watch Pro” would presumably be a model that includes more premium features or design elements compared to the standard Apple Watch. "Apple Watch Pro" may have also been an alternative name to "Apple Watch Edition," a line of Apple Watch models that currently come in titanium cases.

Article Link: Retail Demo Unit Suggests Apple Considered 'Apple Watch Pro' Branding


macrumors G3
Oct 10, 2011
How Apple brands their products makes no difference to me. I simply look at features and specs. Easy.

Nothing to get frothed up about. Life goes on.
  • Like
Reactions: SFjohn


macrumors 68000
Sep 25, 2013
“Pro” product line basically means a new name for original product with a price hike.

they then add a watered down,limited and cheaper product as standard.

iPhone Pro is what standard iPhones used to be,then they started a cheaper version,cheaper build quality,uglier design,basic camera features and market it as “standard” iPhone.
and jacked up the price of the original iPhone (now Pro)

same goes for iPad and now watch?
so SE becoming the standard apple watch and standard Apple watch becomes Pro with an excuse for price hike!

Macs are only product that still have real relevance to their naming.
that’s before new Macbook Air rumors..
Last edited:


macrumors 6502a
Oct 30, 2015
I sometimes think back to what Steve did to Apple's bloated product line when he took over. What would he make of it now?

This "pro" stuff is such nonsense outside of PCs. Even then it's tenuous at best. I have an iPhone 13 "pro". I'm a professional user of a telephone. I feel so important. And how does one tell the time professionally?

Apple's naming department, assuming they have one and don't just rely on Tim's fever dreams, needs to be fired.


macrumors 6502
Mar 14, 2015
Pro watch comes with a minute hand, the non-pro watches will now just have an hour hand so you can tell it's 10-ish but nothing more as the casual watch user is not concerned about the exact time.

Michael Scrip

macrumors 604
Mar 4, 2011
I sometimes think back to what Steve did to Apple's bloated product line when he took over. What would he make of it now?

While it's a fair question... you also have to remember that it's 23 years later and Apple now has a billion customers.

They can't get away with only offering one of something anymore.

Hell... Steve Jobs had four (4) different iPods on the market all at once: Shuffle, Nano, Classic, Touch

Register on MacRumors! This sidebar will go away, and you'll see fewer ads.