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A series of photos have surfaced on social media today that provide a first look at what could be the retail packaging for the Apple Watch and individual bands. Instagram user Jeremy Gan posted the photos to his profile, which he has since switched to private, this afternoon. The photos appear to show a 42mm stainless steel Apple Watch with Milanese Loop propped on a stand within its official packaging, alongside a brown leather band in a separate box.

apple_watch_packaging.jpg
It appears that the pictures were taken during the day in Daily Mail's offices at 51 Astor Place in New York City, and it's plausible to think the publication may have had the device on hand. Nevertheless, we cannot guarantee the veracity of these photos, and it is entirely possible that the retail packaging is not official. A number of fake Apple Watches have already hit the streets, and this could very well be fake packaging to go along with the knockoff models.

Apple-Watch-Bands-Packaging.png
The long, narrow box for the Apple Watch band in particular appears mostly consistent with a stock image that appeared on Apple's careers page last month, which at the time was speculated to be retail packaging for bands. The packaging in Apple's picture appears to be plastic, however, with a slightly tapered appearance, which is slightly different than the box pictured above. The photos should be treated with a proverbial grain of salt until if and when their authenticity can be confirmed.

Update: Gan has made both his Instagram and Twitter accounts private.

Article Link: Retail Packaging for Apple Watch and Bands Potentially Revealed
 
It seems consistent with Jony Ive's interview with the Financial Times last month.
 
I was originally going to go with a classic buckle as one of my two bands (the other being a sport band), but after seeing more in person pictures of the milanese loop, I may go for that instead. Man, that thing looks so nice. Apple's marketing pictures really don't do the watch justice.
 
heeloliver;

If you see the comments it sounds like his mate (apple retail staff) was saying "did this come after I left work?"

Im guessing its the Friday 10th Stock which Im sure he'll get pretty much fired from for posting the retail packaging publicly before launch. I was one of the first to view the Mac rumours link and his profile was public for all of 2 mins. Now its private.
 
Not sure

Looks fake to me. The apps loaded on the watch look like photos we've seen elsewhere and the watch itself looks pasted onto the loop. Also the configuration doesn't make sense to me for how it would actually fit into the box in a fashion that would create the typical Apple wow factor when opening it. Also the packaging for the band on the jobs site is totally different. It could be real for sure, but I'm not believing yet.
 
Sorry but based on these pictures, this standard Apple plastic and cardboard packaging (as clean as it usually is) isn't up to par with the rest of the watch industry's packaging. Even FOSSIL packages their watches more nicely.
 
heeloliver;

If you see the comments it sounds like his mate (apple retail staff) was saying "did this come after I left work?"

Im guessing its the Friday 10th Stock which Im sure he'll get pretty much fired from for posting the retail packaging publicly before launch. I was one of the first to view the Mac rumours link and his profile was public for all of 2 mins. Now its private.

just noticed that too. hmm, sounds like he's gunna be in trouble!!
 
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