Just a follow up - just received my new 27 iMac, and noticed when the machine first booted into Mac OS Sierra, that the colors were really strong and powerful, and then immediately it got a bit more muted. I tried going through the different color profiles under settings, and noticed that instead of the default "iMac" profile, the generic RGB was really more powerful, had deeper blacks and stronger colors.
Reminds me a little of Samsungs AMOLED tech.
Any notes on using this profile instead of the iMac one? I assume the iMac is more accurate? And I guess I would quickly adjust to it - just asking because I noticed some automatic change when starting the machine and when it went into the operation system. Coming from a late 2015, just never changed the setting.