i may be way off, but i've got a sneaking suspicion that this will be the new 'low' price.
I can't imagine sales are stellar at a $650+ street price for these. Apple has some wiggle room i'm pretty sure.
Anyway, my state has a Fry tax so this is moot.
Frankly, these don't make a lot of sense. The regular PRO 13 has some pro features like upgradablility.
These new models are no different than the Airs, and are a tough sell.
stick a retina on the Air and these will go bye bye. Just A matter of time.