Retina MBP: Boot Problem

Hi guys.

Since day of purchase my rMBP has had a boot problem.
Right after the Grey Apple logo appears, another screen appears with this message:




i thought this was due to the new OSX.8 software. Maybe an update would fix it.
We're now well into 10.8.2, and it still occurs.

It shows, restarts. Shows, restarts. Usually does this 3-4 times before it boots onto the desktop.

Anyone seen this before? Any fix?

Oh, and the computer was shutdown properly. Also i'm running bootcamp win 7 64bit.

Thanks a lot