Looks like a 3D render probably using Mental Ray or Renderman, looks like someone had some fun with the gobal illumination features and soft shadows as well. 😉
The box looks too CG Box to be a "Apple Design Award" plus it looks like it's using the standard 3D Studio MAX or Maya Brushed Aluminium Map (with the relfect maps turned right down), the standard wood and matte maps also look like they have been used for the floor and walls. The reflections from the Apple box itself looks too inconsist to be an "Apple Design Award" but would be more consistant with a CG model.
Looks as though it was rendered in full focus and digitally enhanced in photoshop (guassian blur and therefore very skewed depth of field), that's why the perpective/size seems to be way off.
The light sources and shadows are also way off for how big the item is supposed to be, the shadows are too hard for it to be an 8"x8"box giving it the standard 3 point lighting shadows amature 3D feel (ala light and shadows tutoral for 3D Studio MAX).
It's not an "Apple Design Award" but a very poorly produced bit of CG.