At the last event apple didn’t upgrade the MacBook, once again leading to a weird line-up of not very differentiated laptops with weird pricing points. This would easily be solved by the rumoured release of upcoming ARM-based macs. The logical place to start is either the low-end MacBook or the high-end Mac Pro. However, what to call this new A-series MacBook? The MacBook famously replaced the iBook upon migrating to intel. Moving away from intel chips warrants a name change as well, and apple happens to have conveniently changed the name of their book-store and reader from iBooks to just Books. Right in time for the launch of... a new iBook? Thoughts?