I might be wrong, but I believe Belkin's product is the first to feature full-speed 15W charging?How is it marketed at people who like aesthetics? It looks like something that is sold by a dozen other sellers with names like ETEKMAX. It's asymmetric, doesn't fit 2 of the 3 apple products it charges, and fails to hide the cable that clean desks are looking for.
It seems clearly marketed at anyone who wants something new even if it's less attractive and functional than what they already have.
I'm not a big Belkin fan and dislike that ugly word being slapped over the front of their products.