Which makes me all the more excited for Friday! Complete camera system upgrade, 120 Hz, higher peak brightness and better battery life are all the things I could have ever asked for, and as a nice bonus, the notch has also been shrunk by a little bit. Unless there are really enticing new features on the horizon, I'll probably keep the 13 for the next three to five years.
I agree, the iPhone 6 in particular always stood out to me in that regard. People gave it all the attention due to the new form factor, but the real star of the show was the 6s. It brought more RAM for a better user experience and brought an entirely new way to interact with the phone using 3D Touch. Sure, the styling was largely the same as the 6, but experience-wise it was so much better than the standard 6.