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Yes, I think you're right. They're certainly marking the hell out of it. And not just the standard tech adverts (billboards, commercials, web ads, 'reviews' et cetera), but they're exploiting typical fashion industry angles too (have you noticed all the hot celebrities who have been reportedly wearing them?).

No, I can't say that I have noticed the 'hot' celebrities who have been reportedly wearing them.

(An aside: That word 'hot'; I have been meaning to embark upon a forensic examination of that word in this context, sometime soon….)

I suspect that the advertising, hype, and marketing might - just might - swamp - objective critical reaction. However, even allowing for the thing finding its own level, and even allowing for the wild and (to my mind) excessive hyperbole surrounding the launch of this device - I have a horrid suspicion that Apple may have struck gold with this.
 
No, I can't say that I have noticed the 'hot' celebrities who have been reportedly wearing them.

(An aside: That word 'hot'; I have been meaning to embark upon a forensic examination of that word in this context, sometime soon….)

I suspect that the advertising, hype, and marketing might - just might - swamp - objective critical reaction. However, even allowing for the thing finding its own level, and even allowing for the wild and (to my mind) excessive hyperbole surrounding the launch of this device - I have a horrid suspicion that Apple may have struck gold with this.

Heh, forgive the use of 'hot.' I meant it as 'trendy' or 'particularly popular,' but, uh, it's clear that other uses are floating around your mind at the moment (with good reason).

This is the new Apple. Hyperbole has been a staple since SJ took over again, and his legacy stands strong.
 
And honestly is it that hard to scroll past the articles you don't care for?

Yes it is, when every article is about the stupid watch. Although today there is one article that isn't, the moving pins power plug.

So, one has to conclude that this watch is the most important Apple product ever, that its a game changer, that it will sell like no other product. All three of these reasons are false. I have to conclude that this is marketing, Apple using MR to peddle its wares.
 
No, but that's not entirely the point: this smells like click/linkbait and I expect a higher standard of journalism than that from MR based on their past performance.

when you lower your expectations of 'journalism' from macrumors you won't be so dissapointed. lol
 
I am not sure that it is a case of the majority are 'not interested'. Rather, I think that the excessive, impatient, wild enthusiasm which seems to be attending the launch this product, along with the perfervid frenzy has given rise to a situation whereby some of the - perhaps more mature - members feel that the whole thing is somewhat out of control and is almost unseemly.

It is

Now, I will readily concede that I will be interested in reading serious and informed (and - yes, I'm a bit of a curmudgeon - hopefully negative) reviews of this product.

And why not? This is a tech site, and is, moreover, one dedicated to all things Apple.

Thats the problem, MR news articles are only about this watch. Worse, they are many about delivery. OMG, sad.

And, as someone who is interested in tech, and in that interface where culture and society and tech all intersect and influence each other - I will read the reviews - and digest them.

Indeed, for that matter, I have a horrid feeling that this is going to be a runaway success - once Apple get over the inevitable teething problems and glitches and crimes against sheer good taste.

Runaway success, no. It will sell plenty, many due to it just being on sale. It wont be a runaway success. Anecdotally, the buyers are frenetic, but most Apple users are meh

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when you lower your expectations of 'journalism' from macrumors you won't be so dissapointed. lol

And, the expectations for watch buyers is already fever pitch, unless its insanely great, I can see many saying, hey it looks great, but I don't actually get much use from it
 
Heh, forgive the use of 'hot.' I meant it as 'trendy' or 'particularly popular,' but, uh, it's clear that other uses are floating around your mind at the moment (with good reason).

This is the new Apple. Hyperbole has been a staple since SJ took over again, and his legacy stands strong.

Agree about the how the legacy of the late Mr Jobs 'stands strong' and about how the tactic of generating hyperbole ever since the time the resurrected Mr Jobs returned in his second incarnation to the helm at Apple in the later part of the 1990s has proven to have been enormously successful.

Runaway success, no. It will sell plenty, many due to it just being on sale. It wont be a runaway success. Anecdotally, the buyers are frenetic, but most Apple users are meh

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And, the expectations for watch buyers is already fever pitch, unless its insanely great, I can see many saying, hey it looks great, but I don't actually get much use from it

While I think that there is a bit of a generational divide in the excessively fervid enthusiasm - almost hysterical - for the Apple watch among some of the younger demographic, (especially when contrasted with the more muted response of those of us from a somewhat more mature demographic), I suspect that this will be a huge success, only not necessarily immediately.

Instead, I suspect that Apple will do as they did with the iPod, the iPhone, and the iPad; the earlier, underpowered, flawed iterations will be tweaked, adapted, amended, improved, until - within a few years - people who would never have envisaged a use for such a thing (among whose numbers I count myself), may find that it somehow sneaks into their lives.

This may not necessarily take the form of permanent residence. Twice I bought iPads, and twice gave them away (one to each brother) as - despite the attractiveness of the device - I could see no use for them in my life. I have a perfectly good 11" MBA which does everything an iPad can do and better.

I think the same may happen with the Watch. People who never thought to get one - and use it - will do so, while others, who bought out of curiosity, or as a result of marketing, or having been seduced by the visual attractiveness of the device - will succumb; but not all will think, or need, to keep it.
 
Huge success? Depends how you quantity that. 1 million in the first week? 5 million? I hear your comparison with the iPad and MBA, but a watch is a teeny phone, sort of. I googled why get an apple watch and the reasons were very niche. Its basically an iphone alert device. Im a gadget freak, but I can't get the watch craze. I am keen to see how it pans out in real world user experiences though, but would I buy a teeny iPhone that is iOS Lite Lite? Thats how I see it. Im not reading messages on a teeny device, rotating to zoom, swiping, etc. To me, its too small, too restrictive, and the uses are also low. If it was $50 appendage to my iPhone, maybe, if it had a 4 inch screen maybe.... Id rather carry one bigger device that does it all, outfit that with a wrist strap for riding a cycle, belt strap for walking, etc. A solution looking for a problem? Time will tell
 
Isn't MacRumors supposed to be about Macs? Lately it's been all about iOS and the Apple Watch. I don't know about you guys and gals, I'm thinking about jumping ship if things don't change around here :(
 
Huge success? Depends how you quantity that. 1 million in the first week? 5 million? I hear your comparison with the iPad and MBA, but a watch is a teeny phone, sort of. I googled why get an apple watch and the reasons were very niche. Its basically an iphone alert device. Im a gadget freak, but I can't get the watch craze. I am keen to see how it pans out in real world user experiences though, but would I buy a teeny iPhone that is iOS Lite Lite? Thats how I see it. Im not reading messages on a teeny device, rotating to zoom, swiping, etc. To me, its too small, too restrictive, and the uses are also low. If it was $50 appendage to my iPhone, maybe, if it had a 4 inch screen maybe.... Id rather carry one bigger device that does it all, outfit that with a wrist strap for riding a cycle, belt strap for walking, etc. A solution looking for a problem? Time will tell

I'm not quantifying it at all. I am not a shareholder, and I don't study Apple's 'bottom line' until I read an article in around six months time, in a publication such as the FT, or The Economist, which tells me what the sales are.

However, I am keeping an open mind, even though I agree that, on first sight, it does seem pretty niche. But then, I thought that about some of their other products, some of which I can see a reason for, some of which I still don't 'get'.

Look, the whole hysteria surrounding the launch of this product horrifies and dismays me. But, I cannot close my eyes to it, and I will not deny that this - to my mind hype over substance nonsense - may yet sell horribly well. It would be foolish to discount it.

Isn't MacRumors supposed to be about Macs? Lately it's been all about iOS and the Apple Watch. I don't know about you guys and gals, I'm thinking about jumping ship if things don't change around here :(

Sad to say, I think that the company may be changing its direction. That means that any site devoted to its activities may end up having to do the same thing and follow where the company in question leads……however, much some of us may regret these changes.

From what I can see, Apple is using its reputation in areas such as computers, (and things like iPods - the old 'halo' effect) to migrate to other, even more profitable and remunerative areas where yields are even bigger - and tech changes maybe not quite so demanding.
 
Yes it is, when every article is about the stupid watch. Although today there is one article that isn't, the moving pins power plug.

So, one has to conclude that this watch is the most important Apple product ever, that its a game changer, that it will sell like no other product. All three of these reasons are false. I have to conclude that this is marketing, Apple using MR to peddle its wares.

And during the iPad launch it was almost all about the iPad. And during th iPhone launch to was almost all about the iPhone. What's new, surprising, or strange about it?

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Isn't MacRumors supposed to be about Macs? Lately it's been all about iOS and the Apple Watch. I don't know about you guys and gals, I'm thinking about jumping ship if things don't change around here :(
It's supposed to be about Apple and things related to it. And that's what it is. Right now the most important thing for Apple is the Apple Watch launch, and that's more or less similarly related on sites about Apple and in discussions of various Apple users and enthusiasts.
 
The upside of the Apple Watch coverage is that we are being spared the 'reporting' of every mundane detail related to the 'Jobs' movie.
 
WatchRumors

For those of us (and I'm sure there are plenty) who HAVEN'T bought or don't want to buy an Apple Watch, MacRumors has become a tedious place to check in to.

FWIW I think the watch is great - I just don't have a need for one, so haven't bought one. That's all. I don't hate Apple because I haven't bought one of their products!

But now we're seeing some idiot shooting a watch as front page news and having to wade through such drivel before getting to perhaps another look at the apple watch box or something.

Shooting a watch is a rumour now? It's news? Click bait?

Standards aren't too great at the moment.
 
For those of us (and I'm sure there are plenty) who HAVEN'T bought or don't want to buy an Apple Watch, MacRumors has become a tedious place to check in to.

FWIW I think the watch is great - I just don't have a need for one, so haven't bought one. That's all. I don't hate Apple because I haven't bought one of their products!

But now we're seeing some idiot shooting a watch as front page news and having to wade through such drivel before getting to perhaps another look at the apple watch box or something.

Shooting a watch is a rumour now? It's news? Click bait?

Standards aren't too great at the moment.

Believe it or not, the Internet is still growing more at an alarming rate. When I first went to MacRumors, it seemed somewhat dead. Even the forums were kinda empty. People were nicer and younger and didn't post stupid stuff just to get votes.
It's different now. Stupid things such as shooting a watch or bend a phone has become the center of people's attention for some unknown reason. It is all about views. That's what makes money. What used to be a calm site full of software news and occasional hardware announcements is now full of click bait, leaks (mostly fake), Bug complaints, and the People who stayed at MacRumors from the beginning are in full force claiming that Apple is doomed just because they don't like the recent changes (whether good or bad). 70% of the current members weren't even members years before.
It took about a month for MR to put up the iPhone 4 Antenna Issues due to poor design, but when the Watch has a sticky crown for some users and it is possibly a rare case, it posted within a couple days... and will probably get 3 or 4 more articles with amateurs finding fixes for it.

I'm sorry but MacRumors has been taken over. The Apple Watch news will die away later on until next generation version but the stupidity in general is here to stay.
 
For those of us (and I'm sure there are plenty) who HAVEN'T bought or don't want to buy an Apple Watch, MacRumors has become a tedious place to check in to.
The same arguments/complaints were levied when the iPhone 6 was released. The high volume of chatter will reduce as time goes on, in the mean time, I recommend hiding the watch specific forums from the spy, and just scrolling past any news stories you are not interested in.
 
For those of us (and I'm sure there are plenty) who HAVEN'T bought or don't want to buy an Apple Watch, MacRumors has become a tedious place to check in to.

FWIW I think the watch is great - I just don't have a need for one, so haven't bought one. That's all. I don't hate Apple because I haven't bought one of their products!

But now we're seeing some idiot shooting a watch as front page news and having to wade through such drivel before getting to perhaps another look at the apple watch box or something.

Shooting a watch is a rumour now? It's news? Click bait?

Standards aren't too great at the moment.
Not everything is about "rumors" (or "Macs"). It's been like this on MacRumors for a long time, why is this surprising or new somehow?
 
Not everything is about "rumors" (or "Macs"). It's been like this on MacRumors for a long time, why is this surprising or new somehow?

Well, to be honest, I wasn't around here when the iPhone came out, and thought the whole thing a load of hype. Heavens, I even thought the iPod Touch a load of hype. But I was able to disregard all of that……

The extraordinary hype which has surrounded the launch of the Apple Watch is harder to escape, not least because the noise generated by the launch is so all pervasive, and the excitement is more than a little unnerving. Nevertheless, I shall persevere, and do my best to ignore it.

And will, in the fullness of time, peering eyes partly masked by - and hidden behind - my fingers, read detailed reviews which will give me some idea of what this is all about.
 
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