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I think it makes sense. Apple is a business and rightfully so need to make a profit. How do you expect them to do this when they are providing free of charge said stickers?

More seriously though, the use of plastic in the stickers as a reason (protection of the environment) is a big fat joke when one considers how where we used to be able to upgrade the Apple computers to keep using them for ourselves or others, and now we have to "throw them in the garbage" and get a new one.
Same with if anything goes wrong with them.
Big fat joke.

EDIT: spelling/typos.
 
What stores have stickers? I worked at an Apple store a couple years ago and we didn’t have them unless we had promo stickers for something like the new season of Ted Lasso and they were Memoji stickers of Ted. Only time I ever saw Apple stickers was if someone setup their device in store and didn’t want to keep the packaging and tossed it.
I am assuming it is a new policy after they started removing stickers from devices.

I'm honestly surprised after the whole "leather is bad" stance they took they didn't include stickers in that. I've barely seen anyone use them for a decade at least.
 
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This is pathetic grab for "clean". I want those stickers, I want them in every package for users. They were great, even if they held on to them without putting them on anything, still a collector item to have.

Apple, who is your VP of marketing? Did the real person quit or something?
 
I always carefully saved the stickers so I could use them later. Despite doing so for about 25 years, I have never actually stuck one on anything, or remembered where any of them are.
 
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Fun Fact: I have owned dozens and dozens of Apple products over the years, and I've never put an Apple sticker on anything. It does always feel wrong throwing them away though.

EDIT: Now after reading more of these comments, I realize that I'm not alone. We are the silent majority!
 
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I don't mind this. Never ever have I put these Apple stickers on anything, I'm not a walking billboard.

Corporate logo accepted willing and without compensation as fashion accessory / ultra-chintz adornment is the strangest behavior of modern times.
 
This green thing sometimes feels like a cost-cutting exercise, to make us "feel" good buying our non-upgradable devices where the literal memory and storage is soldered on to the motherboard.
 
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I tended to put the stickers on my laptops with something of a strange tilt. This made it easy to know what laptop was yours at the TSA. Now that they don't make you take your computer out of the bag, it is less of an issue.
 
I always carefully saved the stickers so I could use them later. Despite doing so for about 25 years, I have never actually stuck one on anything, or remembered where any of them are.
Same! I have a whole bunch of them and very rarely stuck them onto something. Not to mention the tons and tons of them at the office. Just make them free on request. It's small in the grand scheme of things, but at the scale of Apple it's a lot of wasted plastic.
 
I do have a big honking Linux tower the size of a small building. I put an Apple sticker on it, just for fun. When the moving people came to my house to pack everything up, "Is that a Mac? I have never seen an Apple computer that looked like that!"
 
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less plastic waste, good riddance honestly, I think I have a stack of these somewhere, never stuck one to anything
 
This is still my favorite Apple sticker. It came with my 1984 Mac. Ahhhhhh, the good old days!❤️

1731005395610.jpeg
 
More seriously though, the use of plastic in the stickers as a reason (protection of the environment) is a big fat joke when one considers how where we used to be able to upgrade the Apple computers to keep using them for ourselves or others, and now we have to "throw them in the garbage" and get a new one.
Same with if anything goes wrong with them.
Big fat joke.

I don't think they are being "thrown in the garbage" as quickly as you may think. Isn't the average lifespan of Apple computers longer these days than ever?
 
What was the original purpose of these stickers? Did they earn points towards another purchase? As in 1,000 stickers would credit you $5.00 on a Mac-ProUltraMax desktop?
 
"Back in the day" it was a savvy marketing scheme by Apple, you'd get your apple device with the stickers and then stick them to things that weren't Apple devices, school folders, backpacks, telephone kiosks and suddenly Apple had free advertising all over the country, and built brand loyalty. Nowadays Apple's name is so ubiquitous that it doesn't need this any more so it's just a needless added cost, so it's a win-win for Apple, they can reduce manufacturing costs and be seen to be saving the planet.
 
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