So... I just noticed that they are now branding all of the watches as just "Apple Watch" and then specifying the case materials instead.
Looks like aluminum models have also gained the ceramic/sapphire back (no more glass/composite heart rate cover).
Interesting change in marketing... they definitely seem to have abandoned trying to position the Watch as a high-end product.
Looks like aluminum models have also gained the ceramic/sapphire back (no more glass/composite heart rate cover).
Interesting change in marketing... they definitely seem to have abandoned trying to position the Watch as a high-end product.