I am not new to computers or Apple, but I am new to Apple TV and playing content ripped from SD DVD's. It's getting old real fast to have black bars when viewing TV shows and movies ripped from SD DVD. I have done a bit of searching on Google and MR. FWIW, I am at least as much of a "moron" on this topic as the posters who were considered morons in this MR thread that dates back to 2010. If I am interpreting this thread correctly, it concludes with the suggestion that the quality of the transcoding is a possible cause of content not upconverting on ATV. Both ATV and Handbrake have had a lot of updates since 2010, so I am not sure if that thread is still relevant. If you agree that transcoding is the probable cause of the lack of upconversion from ATV3, could you suggest or refer me to some other Handbrake settings that would work better? If you have another idea, please share your thoughts on the cause and the remedy. My workflow: rip DVD with RipIT > transcode with Handbrake using ATV3 preset > Subler for meta information > iTunes. FYI's: (1) I am not concerned about transcoding times or files sizes. I don't care about playing any of this content on other devices. I typically watch once and delete. (2) I do not consider myself a critical viewer. The TV is a Sony 46 inch LCD that is 1080 capable. My $70 Sony BD player does an acceptable job of upconverting the same SD DVD's.