Calling cars a commodity is a stretch.My phone is the center of my digital life. It's with me almost constantly.
My car needs to bend over backwards to work seamlessly with my phone. This is what car manufacturers who shun CarPlay don't get. It's not about your maps being better than Apple's. It's about accessing everything on my phone while I drive.
Sorry Rivian, Tesla, and GM ... Cars are commodity. I'll find one that makes my life easier, not harder.
And actually it's not that they don't get it ... it's about charging customers for services. And I 100% won't do that either.
At the end of the day, you as a customer is getting charged one way or another, however, that's not driving Rivian's decision to exclude carplay.
They just don't share you mindset.
I appreciate manufacturers like Tesla and Rivian who invest in their own systems prioritizing a seamless user experience - something carplay doesn't offer. BMW also has an excellent system - carplay to me is pretty underwhelming compared to Rivian, Tesla and BMW's own systems.
People are way too obsessed and addicted to their phone these days and that's honestly not conducive to driving safely.