the fact that apple promissed something they didn't keep, if they said they would start shipping in august, people would get them within 2 days by shipping, or instantly through in-store purchase. Right now, people are getting mad at Apple for the fact that they have to wait this long even though they we're promised the famous "shipping today".
or say "start shipping in august, pre-order now!"
yes a few lucky people have gotten the new retina pro, good for them.
it's a good suggestion for Apple in the future, i'm not saying thís "stunt" damaged Apple, but it's certainly something a company like Apple shouldn't be doing.
You are very naive.
Apple clearly underestimated the pent up demand for a £2000 Retina Pro. Not to mention look how many countries they launched in.
People who buy a £2000 laptop generally have more maturity than kids who cant get their new toy on Christmas day. They understand that its a hot product right now and get their orders in ASAP.
This is just how it works. Im glad they launched because all the reviews are out and i know today that ill be getting one soon.