the no-contract phone....
if a no-contract phone is offered.... and one does not like the price... would there be any valid reason why one could not buy a phone from the Apple store in the U.S. (since, at present, Apple Canada is not allowed (?) to sell iPhones)
and then connect it to the no-contract carrier? Why should a carrier have exclusive rights to sell no-contract phones?
another issue to be resolved: will Rogers/FIDO offer a service plan for a no-contract phone at a reasonable rate? It could even (in theory) be a lower rate than contract phones, since one is not paying off any subsidy.
But (knowing Rogers) the chances are the costs will be made higher... as a form of punishment for not having a contract. Remains to be seen.
It is not clear why no-contract pricing is not available now.... unless priority of availability is being given to contract phones.