Roku CEO Talks About Apple TV+ Going Cross-Platform

Discussion in ' News Discussion' started by MacRumors, Mar 26, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple yesterday shared plans to bring its Apple TV app to multiple smart TVs and third-party set-top boxes, including the Amazon Fire TV and Roku. The TV app will house Apple TV+, Apple's upcoming streaming service for its original content when it launches later this year.

    Following Apple's announcement, Roku CEO Anthony Wood spoke to CNBC about Apple's decision to expand access to the TV app, expressing excitement that the content will be available on Roku devices.

    Wood believes that Apple is "well-positioned" to be successful in the TV streaming market, despite its competitiveness, due to the company's large user base.
    Wood went on to say that while Apple is counting on its iOS and macOS devices to "jumpstart" Apple TV+, the importance of smart TVs should not be ignored.
    Roku, says Wood, is the leading streaming TV platform, and if Apple wants to be successful, Apple needs to be on Roku and other similar platforms.
    According to Wood, there are no real negatives to Apple entering the streaming market for Roku because Roku supports all streaming services to offer its customers choice. Roku isn't betting on any one company to come out ahead in the streaming market because Roku "works with everyone" and benefits from a large amount of content being available.

    Apple TV+ will launch in the fall, but ahead of its debut, the newly revamped TV app will become available in May. Apple plans to bring the TV app to multiple third-party platforms, starting with Samsung Smart TVs. Later in the year, it will expand to Amazon Fire TV devices, Roku devices, and smart TVs from Sony, LG, and Vizio.

    Article Link: Roku CEO Talks About Apple TV+ Going Cross-Platform
  2. Braderunner macrumors 6502a

    Oct 2, 2015
    I still can't get over what a waste of time that event was. We still know no details about Apple's tv service. Except the name!
  3. dusingmn macrumors newbie


    Mar 26, 2019
    Minneapolis, MN
  4. WannaGoMac macrumors 68020


    Feb 11, 2007
    With so many video streaming services all demanding subscriptions it's no wonder torrents are becoming more popular again unfortunately.

    Shame video wouldn't follow the music model of multiple audio streaming companies able to provide about the same content.
  5. BJMRamage macrumors 68020


    Oct 2, 2007
    but did you see all those celebrities? they would;dn't just get on stage for cheers or money, right?
  6. MoreRumors? macrumors 6502a

    Feb 28, 2018
    Tim's eyeglass lens
    We will have to wait until more info comes out but for now we are all speculating.
  7. penx macrumors newbie

    May 23, 2005
    > Roku "works with everyone"

    Not quite. It doesn’t work with Sky Go, which is the only way to get HBO shows in HD in the UK. Hopefully Apple will help change that...
  8. fhopper macrumors regular


    Sep 18, 2007
    Wichita Ks.
    I want my Smart TVs to play the movies I own in iTunes. I want my Stupid TVs to play the movies I own in iTunes through all my streaming devices. I do not want my phone to be involved in watching the movies I own on iTunes.
  9. now i see it macrumors 68040

    Jan 2, 2002
    so much hoopla about tv shows. I thought the smart thing to do was NOT watch tv. Rots the brain & all that
  10. Yvan256 macrumors 603


    Jul 5, 2004
    It's basically "Apple TV everywhere". That's Good News.
  11. iMerik macrumors 6502a

    May 3, 2011
    Upper Midwest
    Holy crap, why did I decide to read the comments? Roku adding support for Apples services is a good thing for Roku owners and could be good for Apple to expand its reach. No need to be so negative.
  12. magicschoolbus macrumors 65816


    May 27, 2014
    How does Apple have a lot of experience in the subscription service business? Other then iCloud, what subscriptions have they really been selling?
  13. Romeo_Nightfall macrumors 6502


    Aug 8, 2018
    But clever!
  14. Scottsoapbox macrumors 6502a


    Oct 10, 2014
    Because high energy is the mark of a good CEO - wait that's fitness instructors. :rolleyes:
  15. Romeo_Nightfall macrumors 6502


    Aug 8, 2018
    A matter of time ... and consumer consequence
  16. Classie macrumors regular

    Nov 3, 2018
    Why do you watch it? Or why don’t you stop watching at some point?
    You seem to have a very limited amount of time and could easily just wait until the recap video the next day.
    Just a tip.
  17. w5jck macrumors regular


    Nov 9, 2013
    "Wood believes that Apple is "well-positioned" to be successful in the TV streaming market, despite its competitiveness, due to the company's large user base.

    'There were not a lot of details announced, but I think they're well-positioned to be successful. They've got a lot of experience with subscription services, they're investing a lot of money in content, and they've got a great brand and lots of loyal customers

    I think Wood and Apple and a lot of others are greatly over-estimating the loyalty of longtime customers. I have been using Apple devices since 1981, which is more years than a large percentage of MacRumors members have been alive. I like my Apple devices, but I think Apple services blow big chunks. And judging by the posts I've read in many forums in the past few years, including this one, there are a lot of us so-called loyal Apple customers who hate Apple services but like Apple hardware. I have never liked any of Apple's services, and other than an occasional free trial have never used them long enough to pay a subscription. From what I saw yesterday, Apple just piddled all over itself with their services event. Apple was not prepared to make half of them available yet, nor did they give many details, and that suggests to me they are very clueless and ill prepared for those services. The two services that were made available both are extremely underwhelming. Financial experts are saying  Card is nothing special as has already been done by many companies like Amazon. Apple made no attempt to even compete in rewards with other companies. And from what I've seen trying to use the  New+ service it truly blows chunks. Why mix magazines in with news articles? Why use a clunky, crappy interface? What did they do with News Stand? It would have been a better interface than displaying scanned images of magazines like Smithsonian which have zero text formatting options, and magazines like National Geographic which does have a very few text formatting options but still looks bad in the News app interface. Meh... There is no way in hell I will pay for any of their services as long as they suck that bad. I will keep buying Apple devices as long as I can afford to, I have a new iPhone XR arriving today, but their services are over priced and not competitive enough to make me spend a single penny on any of them.
  18. smulji, Mar 26, 2019
    Last edited: Mar 26, 2019

    smulji macrumors 6502a

    Feb 21, 2011
    It is. Given the obesity epidemic and rapid increase in type 2 diabetes, not just in the US but worldwide, you would think people would get that
    --- Post Merged, Mar 26, 2019 ---
    Apple Music, which has 50 million paid subscribers
  19. Braderunner macrumors 6502a

    Oct 2, 2015
    I had the time. o_O I didn't know that I'd be left with even more questions than answers. :confused:
  20. smulji macrumors 6502a

    Feb 21, 2011
    Once upon a time those same financial experts said Apple should not have entered brick-and-mortal retail and now they are the most profitable retailer (on a per square foot basis) globally. Those same financial experts also said the iPod would fail when it was first announced because Apple was late to the digital music segment and was proprietary. They also said iPhone would fail because it had no hardware keyboard and they offered nothing compelling over Blackberry & Nokia. Need I go on?
  21. _Dubs_ macrumors newbie

    Sep 10, 2015
    So will I be able to watch my iTunes movies / shows via the Apple TV app on these devices? I have an Apple TV for my tv’s so it’s no big deal, but it would be nice to have that option, especially for someone like my mom who doesn’t have an Apple TV but does have a roku.
  22. Moonlight macrumors 6502a


    Jul 9, 2002
    Los Angeles
    What, are you a mother from 1970? Rots the brain? Should I not sit so close to the screen also?
  23. tallii4 macrumors newbie

    Apr 5, 2017
    Its amazing we still call these people experts!
  24. adamw macrumors regular


    Sep 22, 2006
    Way to go Roku! Looking forward to the Apple TV app on Roku!
  25. Kobayagi macrumors 6502a


    Dec 18, 2012
    Better than Tim's fake enthusiasm.

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45 March 26, 2019