Being proud owner of Ipads, Iphones, Ipods, and a mac, I decided to try the apple tv as well as the roku xds. After a few days with both, here are my observations; The apple tv unit looks great compared to the Roku, which looks good, but not great. The roku provides 5.1 surround sound, and I do not believe the apple tv does. The user interface on the apple tv is nicer than roku. 1080p on the roku vs 720p on apple. Since my TV is 1080p, it does matter to me. The roku gets many more channels and sources of video, and I added youtube to the roku. I also like being able to rent from Amazon, which is less expensive than apple. I can use my iphone for the apple tv via the remote app from app store. The roku remote doesn't look as cool as the apple tv remote, but it is more functional. Although I actually prefer the roku for myself over the apple tv, I decided to keep them both because the tv in the family room is used by my kids, who love youtube, and the youtube interface is much better than the youtube channel I added to roku. I'll use the Roku on my bigscreen tv, where I will watch much more than netflix and youtube. If it were just for myself, I'd keep the roku and return the apple. Thats the first product I purchased from Apple that I do not feel is superior to their competition.