I see this with a lot of successful tech companies.As usual, Apple will exceed expectations. Maybe dramatically so. As usual, the stock price will fall anyway.
The company claims that they will do well. The analysts say "no, you'll do much better than that" and announce something impossible to achieve. The hype from the analyst report inflates the price. Then the real numbers are reported, which are better than the company's prediction but less than the impossible analyst-prediction, and all the people who bought into the hype sell, making the price drop.
It looks surprisingly like a pump-and-dump scam, but it's really difficult to prove that if the analysts aren't in some way related to the company they're hyping.