All I want to know is whether it's multiplayer. If it is, I'm sold. (Being not much of a game player these days.
The appeal is that I know enough people that have iPhones that this could be a lot of fun.
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Not really. Nintendo makes the hardware and Mario is it's exclusive brainchild. It's like Apple and OS X. Rovio is just a third party dev, and Angry Birds is like a cancer in gaming technology (it has infiltrated every gaming platform). I don't have anything against Angry Birds. I bought the new Star Wars one myself. I'm just saying there's nothing special or exclusive about it anymore because it's everywhere. It's more comparable to Ubisoft and Assassins Creed.
Perhaps it's somewhere in-between. I say this based on how successfully Angry Birds has been merchandized. T-shirts, backpacks, toys, etc. Definitely in a different category than Assasins Creed, even if not a truly analogous to Mario and Nintendo.