It's strategic and clever marketing.
IE is right in the middle...or so it appears. Really, the middle is the first choice. Most users (especially Windows users) do not know what Safari and Chrome are, so they will immediately skip past them and find their eyes resting comfortable on a familiar name - "Internet Explorer"
It'd go something link this:
?...?...Internet Explorer, "Oh I know that one..I used to have that on my old computer," (not realizing it is actually newer better browser) click...install...forget about other options.
I am surprise Firefox is not at the end...or that Opera is not thrown in with the mystery Safari, Chrome choices to confuse the user even more towards choosing what they already know in IE.
Safari(?), Opera(?), Chrome(?), IE(!), Firefox
IE is right in the middle...or so it appears. Really, the middle is the first choice. Most users (especially Windows users) do not know what Safari and Chrome are, so they will immediately skip past them and find their eyes resting comfortable on a familiar name - "Internet Explorer"
It'd go something link this:
?...?...Internet Explorer, "Oh I know that one..I used to have that on my old computer," (not realizing it is actually newer better browser) click...install...forget about other options.
I am surprise Firefox is not at the end...or that Opera is not thrown in with the mystery Safari, Chrome choices to confuse the user even more towards choosing what they already know in IE.
Safari(?), Opera(?), Chrome(?), IE(!), Firefox