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Samsung Ad: Neighbors Surprise Man by Using Sign Language; Hearts Melt

bradl

bradl

macrumors 603
Original poster
Jun 16, 2008
5,972
17,484
Say what you want about Samsung, and no lie about it: this is a blatant ad about their corporation and their wares, but this is very well done, and good on them doing so.

WARNING: Man tears involved; grab some tissue, and don't say I didn't warn you. :D

Enjoy.

http://www.npr.org/blogs/thetwo-way...rprise-man-by-using-sign-language-hearts-melt

Neighbors Surprise Man By Using Sign Language; Hearts Melt
By BILL CHAPPELL
March 10, 2015 1:04 PM ET

The story of how Istanbul residents learned sign language to create a special day for a neighbor has turned a Samsung ad into an international viral hit. The ad was filmed by hidden cameras on the route traveled by Muharrem Yazgan, who is hearing-impaired, and his sister, Özlem, who was in on the project.

The resulting video shows Muharrem walking through his neighborhood, interacting with strangers and shopkeepers — all of whom are able to communicate with him.

With the acknowledgement that the ad is a blatant attempt to humanize a corporation and draw attention to its wares, we'll also say it's hard not to be won over by what seems to be a genuine effort by regular people to make Muharrem feel less isolated. The participants reportedly studied sign language for a month.

The video follows Muharrem as his reactions grow from surprise to amused suspicion — and finally to the awareness that dozens of people have worked to connect with him.

He's seen wiping away a few tears, and that seems to have been a common reaction: On YouTube, the video's top comment is, "This didn't make my eyes tear up at all, NOT AT ALL! SHUT UP!"

The events were filmed on Dec. 28 in Istanbul. The resulting Samsung ad is titled "Hearing Hands," part of a campaign for the company's video call centers.
Click to expand...


BRB.. something in my eye causing my contacts to move...

BL.
 
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mobilehaathi said:
Very sweet, but am I the only one who is bothered by Samsung's cheap manipulation of our emotions for the sake of an advertisement?
Click to expand...

In their defense, we can't say that Apple didn't do the same thing with some of their ads with Facetime, or creating the that song for the grandparents..

We can't complain about their use of it while letting Apple's use slide; otherwise we have that sense of hypocrisy and a double-standard.

BL.
 
bradl said:
In their defense, we can't say that Apple didn't do the same thing with some of their ads with Facetime, or creating the that song for the grandparents..

We can't complain about their use of it while letting Apple's use slide; otherwise we have that sense of hypocrisy and a double-standard.

BL.
Click to expand...

Oh, I agree. I don't give Apple a pass either!
 
wahhh!!

This commercial is amazing!! Defn a tear jerker!! That guy knew something was odd!! hahah!! Thanks for showing us this commercial!
 
Damn Brad

That was a damn fine ad. Coincidentally, I dropped a 10lb weight on my foot while watching this, so the couple of tears were from my pain and definitely not from this ad. My wife watched over my shoulder. She teared up from the ad.

This was a nice respite from that crap show tattoo thread.

Thanks.
 
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Really like it. And hey, the point is that they launched a special "visual" call centre for hearing impaired - that's a great idea, actually.
 
Beautifully done, great job Sammy. The concept of visual assistance resource is excellent. Samsung could really take a lead in assistance devices and services.
 
Now the shills have had their say

bradl said:
Say what you want about Samsung, and no lie about it: this is a blatant ad about their corporation and their wares, but this is very well done, and good on them doing so.
Click to expand...

Good on them for doing what?

Did you notice the "let me offer you an Apple" - I guarantee the ad stemmed from "someone should offer someone an apple (fruit) but you should then forget about it". You think I am lying? Go read your local college's course prospectuses and syllabi and see for yourself.

Hearing impaired video call centers - is this for people who can't read? Why? Because they had AUDIO call centers before? No they didn't actually, they had text support and just calls for updating status / helplines.

So, it solves no problem, causes a real problem, so unless you do actually have a bus-stop sized screen in portrait mode, you're a bit ****ed trying to use this. What will you use it from? Your phone? That you're carrying?

Yeah. Bull. ****.

We've launched it at samsungsyuamamaallahuakbarhurhauylala.com - oh yeah, this is a real service that they fully intend to really solve problems with.

1. It doesn't solve anything - and hearing people were easily able to use text, as were blind, as were hearing and sighted people in fact. I can't hear these words, in fact I have noise cancellation headphones on and listening to music - so I am deaf right now, and I find it easy to function. Look at me!
1. The entire ad was build around the seed of giving someone an Apple (watch some videos on how easily manipulated humans are, you can make them WALK SLOWER by showing them pictures of old people)
1. That said, I, unlike most of you, have been learning sign language and campaigning for children to be taught sign language, NOT because of the deaf community but because of the entire community, it increases our brain dexterity. So this was a nice skit, but an atrocious ad. And the skit itself was fairly badly done, but that might have been editing, and the group of people jazz handing him at the end, he's probably scared out of his mind.

You know that if you taught every child to juggle, there would be 17,000 fewer deaths per year from road accidents? Think about it.
 
THANKS-SHILLS said:
Good on them for doing what?

Did you notice the "let me offer you an Apple" - I guarantee the ad stemmed from "someone should offer someone an apple (fruit) but you should then forget about it". You think I am lying? Go read your local college's course prospectuses and syllabi and see for yourself.

Hearing impaired video call centers - is this for people who can't read? Why? Because they had AUDIO call centers before? No they didn't actually, they had text support and just calls for updating status / helplines.

So, it solves no problem, causes a real problem, so unless you do actually have a bus-stop sized screen in portrait mode, you're a bit ****ed trying to use this. What will you use it from? Your phone? That you're carrying?

Yeah. Bull. ****.

We've launched it at samsungsyuamamaallahuakbarhurhauylala.com - oh yeah, this is a real service that they fully intend to really solve problems with.

1. It doesn't solve anything - and hearing people were easily able to use text, as were blind, as were hearing and sighted people in fact. I can't hear these words, in fact I have noise cancellation headphones on and listening to music - so I am deaf right now, and I find it easy to function. Look at me!
1. The entire ad was build around the seed of giving someone an Apple (watch some videos on how easily manipulated humans are, you can make them WALK SLOWER by showing them pictures of old people)
1. That said, I, unlike most of you, have been learning sign language and campaigning for children to be taught sign language, NOT because of the deaf community but because of the entire community, it increases our brain dexterity. So this was a nice skit, but an atrocious ad. And the skit itself was fairly badly done, but that might have been editing, and the group of people jazz handing him at the end, he's probably scared out of his mind.

You know that if you taught every child to juggle, there would be 17,000 fewer deaths per year from road accidents? Think about it.
Click to expand...

Bloody hell.

Can't someone actually not try to dissect a deed done on good gesture and see the humanity in it, instead of trying to pick apart every single thing and belittle it?

Really... :rolleyes:

I've taught both my son and daughter ASL, so they already have more than one language to communicate with. This, given the fact that my wife is blind, we have a service animal (read: guide dog), so they have known since birth how to live with someone with a disability, because their mother has one herself.

So please: get off your high horse.

BL.
 
bradl said:
Bloody hell.

Can't someone actually not try to dissect a deed done on good gesture and see the humanity in it, instead of trying to pick apart every single thing and belittle it?

Really... :rolleyes:

I've taught both my son and daughter ASL, so they already have more than one language to communicate with. This, given the fact that my wife is blind, we have a service animal (read: guide dog), so they have known since birth how to live with someone with a disability, because their mother has one herself.

So please: get off your high horse.

BL.
Click to expand...

Newbie. 1 post.

Obvious troll is obvious.
 
This was a great commercial, and yes this did yank at my man tears. I always feel that companies waste ad dollars when they use it to throw shots at its competitors. No one cares since it does nothing for consumers or would be consumers.
 
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