Yep..because the majority here don't understand it. How do I know..because I use to work for a company that use to make DVD's that sold at Best Buy on the shelves.
Guess what...Best Buy bought a ton. Seemed like we made a lot of money. But we weren't going to get a check till they got past the return date.
Guess what...unsold quantities were returned to our distributor 6 months later. They had to issue a credit to BB.
Total sales weren't that great even though original sales were.
That's how retail works.
BAM! Retail 101, check. Now I just need an investor and I'll be on my way to the top!!!