Serious question to the-real-deal...
Given what you said, can we call nothing best anymore? Sure there's best subjectively, like what's best for me may not be the best for you. Of course. A guy who needs a durable water proof smartphone cause he works in say construction will find the s6 active or whatever best for him. We all get that.
But can there not be an objective best, too? I mean what's the point of camera comparisons or tests of screens, and benchmarks and al the plethora of other measuresments. Are those all entirely irrelevant? Do they not offer any sort of value in assessment?
Why are people suddenly so afraid of saying something is best now? What a coincidence that now that iPhone isn't at top of their game on various fronts, we have a huge problem with the idea of "best". We have to now invoke subjectivity (which is a whole different thing). If all we have to go by is subjectivity, then what's the point of any of these discussions? Thats not to say subjectivity doesn't exist or isn't useful. But its also not the only thing that can be discussed.
Look at i7guy... Look how desparetly he clung to one link in the camera thread. The measures he took to visit the Samsung kiosk, the constant maneuvering he had to do to avoid admitting that the s6 has a better camera. By claiming it still isn't perfect (straw man), by saying it doesn't mean the iPhone 6 back camera is bad (who in their right mind said that?), etc.
Look at the measures he'll go through to avoid saying something is best/better than the iPhone. Over the course of many pages. On and on, trying.
As an apple fan, you should be embarrassed by such insecure behavior.
And as a tech enthusiasts, you shouldn't be afraid to say something is the best. Samsung is truly the best at many things. The iPhone is still best at many things too.
It's okay. We can use the word, best.