Samsung Opens Flagship NYC Store, Calls it 'Immersive Cultural Center'

Discussion in 'Mac Blog Discussion' started by MacRumors, Feb 23, 2016.

  1. MacRumors macrumors bot

    MacRumors

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    Samsung yesterday announced the opening of its new flagship store in New York City, describing it as "the flagship of the future", but in a curious twist, one which does not actively sell Samsung products.

    Named simply "837" after its address in the popular Meatpacking district, the "living lab and digital playground" is a 55,000 square-foot space that includes a three-story digital screen (made up of 96 Samsung 55-inch TV sets stitched together), a 90-seat theater, a portable demo kitchen, an art gallery, a multimedia studio, and a café. Product shelves however are nowhere to be seen.

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    Samsung 837 in New York's Meatpacking district (Image: Mashable)

    According to a Samsung press release, the store sets out to "reimagine the traditional store experience" and provide an opportunity for people to "experience Samsung technology and signature services in an environment that blurs the lines between live and static experiences."

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    The Screen and mainstage (Image: Business Wire)

    "It's not about pushing products in people's faces," explained Zach Overton, General Manager of Samsung 837, speaking to Fast Company. Rather, Overton calls it "a fully immersive cultural center, featuring programming which will tap into people's passions such as art, music, entertainment, sports, wellness, culinary, technology and fashion, all powered and enriched by technology."

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    Visitors wear Samsung's Gear VR in a dedicated VR environment (Image: Business Wire)

    Mashable got a sneak preview of the store and describes an area called the Selfie Station, where users are invited to take a photo of themselves with a Samsung smartphone. A few seconds later, that photo is projected onto the huge store screen for everyone to see.

    Of particular note is the store's "Black Egg Installation tunnel":
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    The Living Room and product table (Image: Business Wire)

    Despite the company downplaying the retail angle, store staff are available to guide customers through Samsung's online purchasing portal, while in a nod to Apple's Genius Bar concept, on-site technicians are on hand to troubleshoot tech problems.

    In the first two weeks of opening, Samsung 837 will be host to exclusive programming including live DJs, Oscar-nominated movie screenings, and a private Oscar viewing party.

    Yesterday, Samsung announced the Galaxy S7 and S7 Edge, the latest devices in its flagship line of smartphones. The phones will be available on all four major U.S. carriers from March 11, although it's unclear when (or whether) visitors to 837 will have the opportunity to test them out in-store.

    Article Link: Samsung Opens Flagship NYC Store, Calls it 'Immersive Cultural Center'
     
  2. JaySoul macrumors 68030

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    That looks kinda cool. Reminds me of some experience stores I visited in Tokyo.
     
  3. diddl14 macrumors 6502a

    diddl14

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  4. Speedy Dingo macrumors regular

    Speedy Dingo

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    #4
    I get a vibe that this is the type of music experience and overall "cool factor" you'll get inside... :cool:
     
  5. iWilliam325 macrumors member

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  6. Col4bin, Feb 23, 2016
    Last edited: Feb 23, 2016

    Col4bin macrumors 68000

    Col4bin

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    Samsung's ridiculously overdone and ultimate self-serving "store" of bufferoonery. What an excessive waste. Apparently it's not enough to sell product by traditional means, so instead, we must stroke and coddle nitwits' whims and egos to push some phones and tablets. Call it experiential selling? I call it a bored company with money to burn. Who cares.
     
  7. Dilster3k macrumors 6502a

    Dilster3k

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    I hate the way all Samsung products look and feel.
     
  8. furi0usbee macrumors 68000

    furi0usbee

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    #8
    Gee, that looks like a prime location... Maybe when Samsung opens up on 5th Ave. Apple will take notice.
     
  9. Kaibelf macrumors 68020

    Kaibelf

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    #9
    Your comment would make sense of the place didn't also have things like giant displays, kitchen appliances, and mock homes settings inside. From what I've read the phones and tablets are barely there.
     
  10. samcraig macrumors P6

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    Already some hate on this thread which is ridiculous. Don't go to the store then if it doesn't appeal to you. Personally, it sounds like a fun experience - regardless of what tech is driving it.
     
  11. mbh1976 macrumors regular

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    Meatpacking is actually a fairly popular/high-end fashion shopping destination (mainly filled with tourists, but still).
     
  12. realeric macrumors 65816

    realeric

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    Welcome to "SamsungRumors". (No? Where are LG G5 news or others?)
     
  13. samcraig macrumors P6

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    And Apple has a store not too far away.... in the meatpacking district :)

    http://www.yelp.com/biz/apple-store-new-york-3
     
  14. kyjaotkb macrumors 6502a

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    #14
    there's a nice Apple Store on west 14th!
     
  15. samcraig macrumors P6

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    #15
    Indeed. The OP he was responding too is ignorant. First, that Apple has a store in that district. Also that to have the space that Samsung needed for this type of store, they couldn't possibly do it near 5th Ave as easily.
     
  16. CFreymarc Suspended

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    Reminds me a lot of the Sony exhibit building on Ginza in Tokyo.
     
  17. mbh1976 macrumors regular

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    Agreed!
     
  18. Kiro macrumors member

    Kiro

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    Nobody said "Tunnel of Pron" to the instagram tunnel?
     
  19. AppleFan242 macrumors newbie

    AppleFan242

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    I'm a diehard Apple fan but I agree. this is actually a pretty cool idea! Apple has got the "wow that's beautiful" concept down pat in their stores but with all the hype around Angela when she was hired, I thoroughly hoped that she was going to bring in the "wow that's cool!" feeling.
     
  20. El Hikaru macrumors regular

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    There is already an Apple store nearby where provides public bathroom. Open somewhere distant place where public bathroom is precious commodity in Manhattan.
     
  21. advancewarsbest macrumors regular

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    I think Samsung finally gets it. Their ads have beaten apple in some cases, especially as of late. Some of their phones don't copy apple's style. This store is definitely geared toward their strengths/experiences. I'm not a Samsung user, but it is apparent to me that they finally are getting it in terms of experience.
     
  22. Cwolk macrumors regular

    Cwolk

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    #22
    I think that it takes more than Samsung's phones not copying Apple's style for them to get it. Samsung needs to create a phone that causes Apple to want to steal from Samsung's style in order to have finally gotten it.

    One thing that Apple is unbeatable at is marketing. Their ads are the best in the business. Apple Watch Rise, The Future of Television, and Someday at Christmas are examples of great recent commercials.
     
  23. furi0usbee macrumors 68000

    furi0usbee

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    #23
    When I go to NYC, I don't venture that far south and west. I'll be going this spring, so I'll check it out. Maybe the photo didn't do the area justice ;)
     
  24. Jakexb, Feb 23, 2016
    Last edited: Feb 23, 2016

    Jakexb macrumors 6502a

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    While I don't think this is going to do a whole lot of Samsung's brand, I do appreciate that they took the time to come up with something new in terms of aesthetics and concept and layout. This doesn't look like an Apple store at all.
     
  25. npmacuser5 macrumors 65816

    npmacuser5

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    #25
    In the near future all brick and mortar stores could become demo only. Demo the product and the have the product delivered the same or next day. A concept that I use now with online retailers now.
     

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