Samsung Prioritizes India With Launch of Galaxy M Series With Infinity-V Display

Discussion in 'iOS Blog Discussion' started by MacRumors, Jan 15, 2019.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Later this month, Samsung will launch its new mid-range Galaxy M series. These are the first smartphones to feature the company's Infinity-V display, so-called due to its centered teardrop-shaped notch housing the front-facing camera.

    [​IMG]
    Samsung has teased the Galaxy M Series launch on Amazon India

    In another first for Samsung, the devices will be launching exclusively in India on January 28 ahead of a global release, in an attempt to regain ground lost to Chinese rivals like Xiaomi in the world's second biggest smartphone market.

    The popularity of Xiaomi's budget Redmi smartphones among younger consumers is believed to be a factor in declining sales of Samsung devices in the country. According to data from Counterpoint, Xiaomi overtook Samsung's share of the Indian market in Q4 2017, and maintained a five point lead over the company as recently as Q3 2018.

    The Galaxy M series is being seen as a direct counter to Xiaomi Redmi, and the Korean company has indicated as much. "The M series has been built around and incepted around Indian millennial consumers," said Samsung India's senior vice president Asim Warsi, speaking to Reuters.

    [​IMG]

    The line-up is thought to include three models, the M10, M20, and M30, which feature one, two, and three rear-facing cameras, respectively, a USB-C port, a rear-mounted fingerprint sensor, and a headphone jack. The M-series phones, which Samsung plans to sell only through its website and Amazon India, also promise fast charging, long battery life, and high performance, all for a price of between $140 and $280.

    With smartphone sales flattening in saturated markets like the United States, Apple is said to have turned to India for new growth, but with little success so far, according to a report published late last year.

    Just one in four Indians are said to own a smartphone, providing Apple with an opportunity to sell iPhones to millions of new customers in the country. According to the report, Apple's problem is that India is a very price-sensitive market, with more than 75 percent of the smartphones sold in the country costing less than $250.

    [​IMG]

    However, so far Apple has been reluctant to change its traditional business model for selling iPhones, which prioritizes a limited number of coveted products sold at high prices. In that sense, by offering a range of handsets with affordable high-end options, Samsung appears to be attempting a level of regional flexibility that Apple has yet to chance.

    Article Link: Samsung Prioritizes India With Launch of Galaxy M Series With Infinity-V Display
     
  2. Mac Fly (film) macrumors 65816

    Mac Fly (film)

    Joined:
    Feb 12, 2006
    Location:
    Ireland
    #2
    At these prices Apple may as well give up on India. Like trying to sell an expensive Ferrari to a homeless person.
     
  3. sirozha macrumors 6502a

    Joined:
    Jan 4, 2008
    #3
    Apple will never make a $250 phone.

    Maybe Apple can target India with second-hand phones that are traded in for newer phones in developed countries. There won’t be any profits made in India, but at least Indian consumers would subsidize expensive phones in developed countries by buying used traded-in phones, which would make expensive phones more attractive in developed countries.
     
  4. Relentless Power macrumors Penryn

    Relentless Power

    Joined:
    Jul 12, 2016
    #4
    Do they need to? Even if they did, I’m willing to believe that the majority of phones in India anyway are android devices, because they tend to be much cheaper with Lower end models. I’m not sure Apple Would be able to compete with android in that segment alone. In any case, Apple did try with the iPhone SE for other emerging markets, but that’s still proved likely too expensive for India’s commerce, where that phone started at $400.
     
  5. 69Mustang macrumors 603

    69Mustang

    Joined:
    Jan 7, 2014
    Location:
    In between a rock and a hard place
    #5
    Nope. India already made it pretty clear they will not be a dumping ground for used phones.
     
  6. Akrapovic macrumors regular

    Akrapovic

    Joined:
    Aug 29, 2018
    Location:
    Scotland
    #6
    Really? So things are too expensive in India, so sell them old rubbish to make it cheaper for other countries? Meanwhile they could buy brand new working phones from other companies.

    I’m no Steve Jobs, but as a business plan, that’s ridiculous. India doesn’t get anything decent out of it.
     
  7. keysofanxiety macrumors G3

    keysofanxiety

    Joined:
    Nov 23, 2011
    #7
    Apple will never be targeting India for purposes of marketshare. They won't be able to compete with the low end.

    However India has a culture where people associate material goods with high status, to the point they'll have a nice car but still live in a slum. People will save up months worth of paychecks just to buy an iPhone to add to this perception and seem better as a result. It's very sad but I think that's the client Apple are trying to target.
     
  8. Infinite Vortex macrumors member

    Infinite Vortex

    Joined:
    Mar 6, 2015
    #8
    My opinion… yes they do. And on a number of levels. If Apple cares for unit growth they can't simply ignore China (the reasons for China's lacklustre sales are different though) and India, and ergo, the middle/lower-middle tier. Apple has hit, and really surpassed, its limit on maintain profit by raising prices to maintain profit levels. More than likely there will big shift down in price for Apple as it is.

    Without iPhone unit sales growth how do you get significant services (iCloud, Apple Music etc etc) growth? On Android iCloud is sweet FA useless so why would anyone care to have it let alone pay for it. Then it brings into question the next tier of product (Apple Watch, Apple TV, AirPods etc) and again, without an iPhone… why?

    Apple also needs a sub-$400 phone also for the saturated western market for that eco-system "lock in". You need to think about the youngest generation. If you're unable to buy them an iPhone (or hand them down one - making that next purchase more expensive) as a first phone you'll end up getting them a very pretty decent sub-$300 Android phone. They get set up on Android and then you need to think… why would I want to spend significantly more on Apple once that's happened? Capturing the next generation of phone owners/users is that much easier with a sub-$300 phone.

    I switch to Android 4 months ago and the chances of my returning to iOS are slim to none. There's nothing that I can't currently do on my <300€ Android phone (that's has an AMOLED display) that iOS does particularly better. Sure iOS is a better OS… but 500€+ better. And that break will leak into product categories. I'm currently eyeing a Samsung Galaxy Tab S4 4G that's on sale. If I'm only doing a bit of email, web browsing and watching video on the thing what difference does iOS make to that… not a lot. However, that AMOLED display in the Tab S4 is it better than the iPad Pro display at half the price? I really don't need my tablet to be "best in class". I need video to be excellent value.

    Apple are losing significant opportunities by being snobs in the premium tier only.
     
  9. elmnt61 macrumors newbie

    Joined:
    Jan 9, 2007
    #9
    Omg. I work with lots of Indians and they like to use "M" as a substitute for "I'm" when texting. Honestly it drives me crazy. It's funny that this ad is a direct reference to that.
     
  10. SBlue1 macrumors 65816

    SBlue1

    Joined:
    Oct 17, 2008
    #10
    Well the US has this culture too. Seen people driving big pickups and using latest iPhones but living in a trailer park. LOL
     
  11. keysofanxiety macrumors G3

    keysofanxiety

    Joined:
    Nov 23, 2011
    #11
    Oh yeah, it's not exclusive to one culture. But it's definitely more obvious in India due to the comparative difference in income.
     
  12. sirozha, Jan 15, 2019
    Last edited: Jan 15, 2019

    sirozha macrumors 6502a

    Joined:
    Jan 4, 2008
    #12
    I'm sure the iPhone 6s sold in India for $250 would be a better phone than this cheap Samsung phone made in 2019.
    --- Post Merged, Jan 15, 2019 ---
    Kindly do the needful.

    Ever heard or read this phrase yet?
    --- Post Merged, Jan 15, 2019 ---
    I live in a town of millionaires. Lexus here is a poor-man's car. I'm treated like dirt because of my Kia Sorento that I drive. I can buy any car I want for cash but choose to buy Kias, as they are excellent cars for a fraction of the cost.

    I don't buy Apple because of the brand but because until recently, Apple has been a great value. Unfortunately, this is now changing. I did end up buying a 2018 MacBook Air in the last days of 2018, but I only did it because B&H was having a decent discount right before the New Year's and there was no sales tax. I still can't fathom buying a Wintel laptop, but the Apple value proposition has evaporated for me. So, with laptops, I may have to continue buying Macs going forward, but I will go for lower-end ones, like this 2018 MacBook Air, which I maxed out in specs, by the way. It turns out that the 2018 MBA has enough power for what I do, and I've learned that I no longer have to buy MacBook Pros.

    With cars, though, I love the value and the quality that Kia provides. I have a top-of-the-line Sorento with Napa leather, great infotainment, all sorts of driver assist tech, AWD, etc. The car is at least as good as the top-of-the-line Lexus RX350, except for the badge, which is looked down upon with disdain here in the US. I can't wait to trade in my Lexus GS for the Kia e-Niro this spring and then later in the year to trade my Kia Sorento for the Kia Telluride. I was completely ready to shell out $65,000 for the Model 3 in the last two weeks of 2018, but after having driven the Model 3, I thought that $65,000 for the Model 3 was totally ridiculous. The car has so many manufacturing defects obvious to the naked eye, and the materials used inside the car are so cheap, that the $65,000 is ridiculous, IMHO. Nevertheless, Tesla sold a few thousand Model 3s in my suburb alone in the past 4 months or so. when I take my son to school every morning, which is only 4 miles away, I see at least 10 Model 3s on my way there and back. In the school carpool alone, there are 3-4 Model 3s in line that I see daily.

    I worked with dozens of Indians, and they buy BMWs and Jaguars exclusively for themselves and the Honda Odyssey for their wives to haul around the kids. The fancy car for them is the rite of passage to their American life. It's pretty funny to see their reaction when I get in my Kia Sorento. Pure disdain! It blows their mind, as they know I make twice as much money but drive a Kia. LOL.

    I'd say that most Americans go for flashy brands regardless of the value. Perhaps Apple is not doomed after all.
     
  13. DailySlow macrumors member

    DailySlow

    Joined:
    Aug 5, 2015
    Location:
    Northern Virginia
  14. sirozha macrumors 6502a

    Joined:
    Jan 4, 2008
    #14
    Then, I would say, Apple would have a minuscule market share in India.

    By the way, the Indian government may not want for India to become a dumping ground for older iPhones, but most Indians would love to buy an iPhone 6s Plus for $250.
     
  15. Wide opeN macrumors 6502a

    Wide opeN

    Joined:
    Aug 27, 2010
    Location:
    Georgia
    #15
    All I can say is Apple is blowing it big time in China and India. They're going to have to come up with a product fork for the iPhone if they ever want to have a chance.

    Why they can't do an India/China exclusive is beyond me.
     
  16. vvs14 macrumors regular

    vvs14

    Joined:
    Sep 16, 2012
    Location:
    NY
    #16
    People here fail to understand just how small the difference in quality is between a $200 phone and iPhone that Apple sells in India is. The performance is as great as iPhones for most practical real life applications and the cameras are pretty good too (if not great). There is zero reason for Indians to buy an iPhone. The 'buying iPhones as a status symbol' comments here are vastly exaggerated. You need to spend a long time in India to understand how thrifty Indians can be.
     
  17. 69Mustang macrumors 603

    69Mustang

    Joined:
    Jan 7, 2014
    Location:
    In between a rock and a hard place
    #17
    Whether or not the people would love a 6+ for $250 is a moot point. The government already decided used phones are a non-starter. Unless they manufacture new 6 series alongside the SE... nope.
     
  18. Akrapovic macrumors regular

    Akrapovic

    Joined:
    Aug 29, 2018
    Location:
    Scotland
    #18
    So they get to buy an old phone, which comes with all of the reliability, battery and end of life issues, or they get to buy a new phone which is in a much better condition? And then you get into basic app performance, spares etc.

    So not only have you decided that you'd love for Indian people to make YOUR phone cheaper, you've actually asked them this too. You're quite literally, made all this up to support a fantasy of you getting a cheaper new phone.
     
  19. lewchenko macrumors regular

    Joined:
    Jun 8, 2004
    #19
    In my company where I work we are visited by many of our Indian colleagues, and not a single one of them has turned up with an iPhone. These people are not low paid either. Respectable salaries for IT professionals in India ... and even they say the iPhone is ridiculously priced. Android all the way for them. Maybe the super rich over there can afford them but that’s hardly a big market.

    You don’t have to look at India though .. even in places like the UK , Android phones from companies like OnePlus are killing Apple.
    (Recently the OnePlus 6 was just 399 compared to 999 for the XS! And the 6T is about half the price of the XS and not short on features spec wise. )
    I’m seeing more people buying these phones and phones from Huawei in the UK nowadays than I see people upgrading their iPhones sadly.
     
  20. Ramchi macrumors 6502a

    Ramchi

    Joined:
    Dec 13, 2007
    Location:
    India
    #20
    I just bought Note 9 512 GB off market new piece with warranty for $950 in India and FYI here in India XS Max 512 GB is $2100 ! Even off market iPhone XS, XS Max way too expensive for the spec in comparison. For example, I did consider XS Max, but it lacks Twin Apps (WhatsApp for both SIMs), iMessages only for one number (not a must feature), usable display is smaller than stated, some of the domestic apps are unavailable in iOS.
     
  21. sirozha macrumors 6502a

    Joined:
    Jan 4, 2008
    #21
    No, quite literally, I asked the Indian colleagues, and they all prefer iPhones to Androids when they live in the US. They also buy used iPhones to take them to India when they fly there on vacation. They come back without them. So, I believe they are able to give them as gifts or most likely sell them there.

    I don't need a cheaper new iPhone. I can afford whatever iPhone I want. This is not a matter of what I want or not want. This is a discussion about what Apple could do to sell iPhones in India.
     
  22. Akrapovic macrumors regular

    Akrapovic

    Joined:
    Aug 29, 2018
    Location:
    Scotland
    #22
    It's meant to be that, but that's not at all what you said. You even said under your "plan", that Apple would make no profit in India, but it'd make your phone cheaper. Well, hate to break it to you - companies don't survive not making profits.

    This "I asked a couple of Indians" is hilarious. I've asked some Brits. They prefer Android. So now I expect the British iPhone sales to plummet based off of my co-worker's predictions.

    Let Apple know what your coworkers think. That they'd happily buy the old unsupported half dead phones to subsidise yours. That'll totally turn around the second biggest smartphone market in the world in Apples favour.
     
  23. sirozha macrumors 6502a

    Joined:
    Jan 4, 2008
    #23
    Are you so bitter because your Brexit is crapping out on you? Just wondering.

    Selling used iPhones in third-world countries for no profit and thus letting people in first-world countries trade-in their phones and shave off a few hundred dollars (or quid) off the overpriced iPhones is a sound business plan. Apple would be making profits on the overpriced new iPhones in the developed countries and breaking even on the used iPhones in third-world countries.

    By the way, where do you think all the used iPhones go that Apple and other companies buy? Do you think they recycle them? Let me break it to you: these used iPhones are sold in third-world countries at a profit. What I proposed is much more benevolent.

    With Brexit, Apple may start selling the used iPhones to the Brits, since you guys screwed yourselves over so badly that your economy is about to tank.

    Now, have you got(ten) a taste of your own rude medicine? I hope so.
     
  24. Akrapovic macrumors regular

    Akrapovic

    Joined:
    Aug 29, 2018
    Location:
    Scotland
    #24
    Yes, your inability to understand why India rejected second hand phones is all Brexit related.

    I’m rude, but you think poor people should (and would) subsidie your phone and Apple would enable this whilst making no profit. That’s mental.
     
  25. sirozha macrumors 6502a

    Joined:
    Jan 4, 2008
    #25
    No, I was born in a third-world country, and people in my country used to buy used American jeans. Most people in my old country still can't afford to pay $1,000 for a new phone, but many would love to buy an iPhone 6s or 6s Plus for under $250.

    People in third-world countries cannot afford shiny objects that cost over a thousand dollars. However, iPhones have got(ten) so good in the past few years, that once the battery is replaced, they can continue to function for years. And certainly, a used iPhone 6s or 6s Plus (with a replaced battery) is much better than a new Samsung phone that costs under $250.

    I myself am using an iPhone 7, which I replaced a battery in last year, and I am not planning to shell out a grand or more to Apple for a new iPhone any time soon. I sold my wife's iPhone 6s Plus for $250 to an Indian dude here in the US last September, and he was all over himself. He said he was going to go right to an Apple store to pay another $29 for a replacement battery, and he got himself an excellent phone for under $300, which was a real deal for him. I regret now that I actually sold that phone.
     

Share This Page