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I just don’t see the appeal of thin phones. You’re paying more for less technology, it makes no sense. If the Air started at $899, or even $849, that would be a different story. But it doesn’t.
 
Yes, the "clout" factor . The "fashionable" Asian market. Need to have the latest and greatest . Apple has a big market there.
Those people all ran out to buy an orange Pro Max. That’s what was all over my IG feed on launch week. The Air is for the quiet luxury crowd.
 
People still seem to lose focus when it comes to battery life. Battery life is relative. Compared to the 17Pro, the Air delivers "worse" battery life (33 hours vs 27 hours). Compared to the year old 16Pro, the Air delivers the same (27 vs 27). Compared to the two year old 15Pro, the Air is significantly better (23 vs 27).
 
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Before:
“Just heard Apple’s making a thin phone, LET’S BEAT THEM TO MARKET!”
“Are we going to make any changes for power efficiency or decreasing the space the components take up to add a larger battery?”
“Who do you think we are, Apple? No, we’re going to take our off the shelf stuff and make this. Just beating Apple to market will be worth it!”

After:
“Beating Apple to market wasn’t really worth it.”

Oh, and cue the commercial in a few weeks from the other side of the company making fun of Apple for releasing a thin phone after they did. :)
Apples response was just to leave stuff off it to make it thin.

It may have sold out in china but the air will be a 2 year wonder like the mini I think with a diehard fan base on here.
 
The pursuit of thinness probably was a big driving force in many of the improvements in components and engineering. But you will hit the wall soon (physics?) and everything after that will we just combinations of compromise here and there. And you see this in the products no matter how marketing presents it.
 
It wouldn't be a forum about a phone if a mini user didn't bring up the mini somehow. Lol. No disrespect as I am a mini user myself but man... You could almost say its a mini cult following.
I'm a hardcore small phone lover 4eva and even I think it's brought up randomly in too many threads.
 
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I just don’t see the appeal of thin phones. You’re paying more for less technology, it makes no sense. If the Air started at $899, or even $849, that would be a different story. But it doesn’t.
There are a lot of people, including me, who don't see a computing device as simply the value of its hardware. I don''t care about the number of cameras. I don't need a huge battery - I'm not constantly using my phone 24/7 and the battery on my current phone lasts me several days. I don't care about the number of speakers. I do care about having a lighter device. I haven't bought an iPhone Air yet, but I would strongly consider it.
 
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There are a lot of people, including me, who don't see a computing device as simply the value of its hardware. I don''t care about the number of cameras. I don't need a huge battery - I'm not constantly using my phone 24/7 and the battery on my current phone lasts me several days. I don't care about the number of speakers. I do care about having a lighter device. I haven't bought an iPhone Air yet, but I would strongly consider it.
There's only 12 grams difference between the iPhone 17 and the iPhone air. You honestly won't even notice this difference in day to day usage. It's not worth the compromises, to most people anyway.
 
I keep seeing the word "luxury" here like having a specific iPhone is the equivalent to a Hermes piece...news flash people, nobody cares what kind of phone you have and it's not a fashion statement. People will judge you based off of what you wear on your body.
 
Apples response was just to leave stuff off it to make it thin.

It may have sold out in china but the air will be a 2 year wonder like the mini I think with a diehard fan base on here.
The problem with the Mini was that it's too big. It's can't be used one-handed. If they'd may something iPhone 4 sized, I'd pay $2k for that.
 
The high price of the edge model(when compared to the Ultra) does not help. Barring the initial feeling while holding the slim phone, there is nothing new with them. And if one is going to use a case with the phone, the whole idea of a slim phone disappears. Same is the case with iPhone Air.
 
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(psst) Make something small ... i.e. "sized for normal hands" and you'll have a buyer in me!
So remake a failed phone?

That's like telling Samsung in three years "make a new edge!" "it'll sell this time!"
The small form failed. Apple -did- actually try and put more than one product out on the market. None of them sold.
 
The Air is amazing and a well thought out addition to the lineup in contrast to Samsung‘s oddly half-baked approach no one really cares about. Maybe they heard the supply chain rumors about an upcoming slim model and simply wanted to beat Apple?
This is what they did it sounds like. I won’t say if one is better than the other but the iPhone air was rumoured for years. This Samsung phone just rocked up a few months before launch. They should stick to their foldables a market which they pioneered and are far ahead of Apple.
 
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Strange how no one ever asks these questions when it’s reported the other models are selling well….
It depends on whether or not it aligns with the person’s internal monologue. :) Apple will likely announce an increase in iPhone sales in their call next year, will announce a second generation Air next fall and the analysts will forgot they ever even said such things!
 
I wonder why they decided to abandon it altogether, considering it had a dual camera setup and stereo speakers, unlike iPhone Air. Probably the combination of a smaller battery and higher price than “chunkier” models then?
Apple has the benefit of making the SoC, cellular support chips and OS for the Air. And, they tweaked all those for their thin phone. And, for your average user, it’s got similar battery life to the prior generation as a result. Samsung took the off-the-shelf components they always used and just made it smaller. Without a more efficient processor, cellular chips and custom OS modifications, it’s just like a prior generation phone with worse battery.

People are willing to take a moderate hit on battery if all the basics are there. There’s just not enough people interested in Samsung phones that would accept the performance hit a thin phone entails (that’s assuming the story is accurate).
 
We're just going to have the same boring ass phones forever aren't we?
Try this. Look up “the most popular technology in {the year you were born}”. For those products that you find (assuming they’re still made), would you say that those products are boring now? I just did and, yeah, all could be considered predictably boring. :)

There’s rapid iteration as companies try to figure out how to stand out while not going bankrupt (and infringing on other’s patents). But, with all the lessons learned (most by the time a person’s 10), there’s only a specific number of ways the market will accept any new variations of a product in a market segment.
 
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