My god that is ugly. I thought Samsung hit the ugly ball out of the park with the Gear S, but this one is pretty bad as well. It just has that cheapo plasticky look (and I bet feel) to it, I think a 1985 Swatch looks nicer. Functionally it's crippled out of the gate with Tizen as well, bleh.
I'm still holding out hope for the Moto 360 version 2, as they seem to be the only ones who know how to make a good looking smartwatch.
Beauty is in the eye of the beholder........