That's the problem with Jony Ive really - he's obsessed but it's just with "thinness" above all else which makes for a worse product in many areas, Steve Jobs was obsessed too but it was making the best product, didn't always get it right but it was a healthier obsession!
Last Thursday when I was having dinner with Jony Ive and another close, personal friend (who actually, really knows Jony) at our favorite restaurant, the waiter brought a handful of "waffer" thin mints with the check. Jony picked one up and then exploded (no, not literally--that would have been gross). He started shouting, "You call
this thin!? This isn't thin enough! Bring me thin, of just stay home!" He stood up suddenly, knocking his chair to the floor, and stormed out of the restaurant. As he exited, he overturned two other tables, and swept the the food and plates from a third.
I turned to my other friend and said, "Wow, he's really obsessed with thinness, right?"
"No, that's just an act."
"Are you sure? That looked pretty obsessive to me."
"I shouldn't tell you this, but I'm a psychiatrist, and I've been treating Jony for years. He's really suffering from PDGS."
"What's PDGS?" I asked, noticing my friend's hands were starting to shake.
She grew noticeably more excited as she explained: "It's Professionally-Diagnosed Greed Syndrome. These amateurs calling him obsessive don't know what they're talking about! I mean, look at this!" She grabbed her iPhone from the center of the table and at the same time scooped up Jony's forgotten phone and slipped it into her pocket. Then she unlocked her iPhone using his ring finger, and opened the Settings app. "Look at this! 16GB! That's crazy! That's insane! That's
certifiable! I have to go post a rant to MacRumors!" She pushed her chair back violently, making a woman at the next table spill coffee onto her lap. Then she followed Jony's path out of the restaurant, knocking the legs out from under a busboy who was trying to clean up the mess.
It was five minutes before it dawned on me that they had left me alone with the check.