clearly you are not aware of the design process. the "obvious" is the purest and simplest solution. it may sound very simple if you reduce the design process to draw a rectangle with tapered edges and that's it. but thats just silly. to achieve the essence of a product, you could take months or years of R&D, and you may never get there. designing a good product is about focusing on what is crucial, making compromises, testing and, eventually, you'll end up with an "obvious" solution.
but trust me, it's only obvious when you get there!![]()
Pure and simple solutions are only obvious after they're thought of.