Samsung vs. Apple marketing

Discussion in 'Alternatives to iOS and iOS Devices' started by dmelgar, Oct 9, 2012.

  1. dmelgar macrumors 68000

    Apr 29, 2005
    I've been a little taken aback my the level of advertising that Samsung is doing.

    NBCNews during the launch had a series of amazingly negative stories. On the website, every story had big Galaxy S3 ads. Every video segment was bracketed before AND after with different ads for the S3. I had to wonder if their incredibly negative coverage was influenced by the ad spend. The Today show spent 5 minutes talking about nothing more than the changed connector. This was before map gate, scuffgate etc. Even their summary of overwhelmingly positive reviews managed to focus on any complaints and list those.

    CNBC now. Looking at Apple news related to stock dropping $80 from its high. Always a Samsung Galaxy S3 banner at the top of whatever news story.

    Twitter: I searched twitter for mentions of iPhone 5. Found a series of different twitter accounts with the same tweet (not retweet) pointing to a URL. The URL was a Samsung ad bashing the iPhone 5.

    Big TV spends. Superbowl ads etc. Extensive coverage of their anti-iPhone 5 commercial on all the Apple blogs.

    I'm usually not one for conspiracy theories but I do wonder how the level of Samsung advertising has affected iPhone 5 coverage. Their use of non-samsung twitter accounts seems dishonest. Not surprising given their general behavior. Is it possible that they've influenced the Android community to become active complaining about the iPhone 5, potentially without the community's knowledge?

    Found this article on WSJ. Says that Samsung company overall (huge conglomerate) has spent $3 BILLION in advertising. Here's the quote:
    Both Samsung and Apple are spending heavily on advertising. Apple spent $647 million on advertising for the iPhone in the U.S., from its release in 2007 through its fiscal year 2011. It spent about $457.2 million for the iPad, which debuted in 2010. Samsung, meanwhile, has spent $2.8 billion in marketing expenses in the second quarter, up from $1.97 billion a year earlier.​

    What kind of influence can you buy for $3 billion?
  2. Insilin1i macrumors regular

    Dec 30, 2009
    Toronto, Canada
    I don't know if you can just quote 3 billion dollars and compare it to Apple. Samsung produces a lot more products than Apple so I think it's fair enough to expect them to use more in advertising.
  3. jlake02 macrumors 68020


    Nov 2, 2008

    And still they can not even come close to the launch hype of iPhones. Samsung launch line? 8 guys max. :D

    Samsung makes some great products but they just don't have the "sex" appeal, the glamor and the hype of Apple. Doubt they ever will.
  4. cababah macrumors 68000

    Jun 11, 2009
    SF Bay Area, CA
    I see what you did there...

    It's a trick question. There is no such thing as a Samsung launch line :p
  5. pgiguere1 macrumors 68020


    May 28, 2009
    Montreal, Canada
    I think that Samsung has simply spent a lot on the GS3's marketing, it's perhaps the biggest marketing campaign for any electronics product ever, and keywords in Apple-related stories make it more likely to have relevant ads such as Samsung's. I don't think Samsung pays media to write negative stories about Apple, this always happen simply because any story with Apple in the title attracts attention (thus profits).

    On a half-related note, did anybody else notice the incredible amount of GS3 ads on Facebook? They don't only fill ad space but when someone likes the Samsung page, it gets highlighted and posted on my news feed even if it happened weeks ago. I also get random Samsung ads on my news feed even if I didn't like their page. I do however constanty get reminded to like it since it's a "page that might interest you". I never noticed this kind of advertising on Facebook before.
  6. richmds macrumors regular

    Sep 30, 2012
    That says loads about Apple and how crappy Samsungs marketing team is.

    Apple is sold out with people willing to wait 4 weeks out for their product and they spent $647 million to make people aware of their product.

    Samsung spent $3 billion and their product is still fully stocked on all shelves.
  7. smellysox8 macrumors regular

    Oct 5, 2012
    Let's leave out relevant information like actual supply. :rolleyes:
  8. eastercat macrumors 68040


    Mar 3, 2008
    I think you need to take off the tin foil hat.:rolleyes:
    The advertising that samsung buys does affect the journalism, but in the sense that they're less likely to do negative stories about samsung. Or the review for a new samsung product will blunt the negatives of the product.
    It's no different from the way the amount of advertising from other companies affects the number of negative stories about them.
  9. gentlefury macrumors 68030

    Jul 21, 2011
    Los Angeles, CA
    people are really complaining about the plug??? Did they really want that enormous plug forever??? I do feel they should have supplied the adapter with the phone..but other than that I love the new plug...and its WAY faster!
  10. richmds macrumors regular

    Sep 30, 2012
    I was focusing on demand because Samsung doesnt exactly give out their sales figures. But according to the recent court trial Samsungs best sales were from the Galaxy SII which from May 2011 till now sold 4.1 million units.

    Apple sold 5 million iPhones over two days.
  11. smellysox8 macrumors regular

    Oct 5, 2012
    You can't focus on demand and ignore supply.:rolleyes:

    Can you tell me how many records Justin Beiber has sold?
  12. sviato macrumors 68020


    Oct 27, 2010
    HR 9038 A
    Apple ads: This is the iX, never before have bla bla bla

    Samsung ads: I heard that new iX sucks, but I have this and it's so much better trust me

    I've also noticed the Twitter thing, whenever iPhone is trending, I often see a promoted tweet from Samsung on top of the page linking to one of its products. It seems like Samsung is trying to get into wherever iPhone is being promoted, I guess to maybe sway some uncertain people by sticking their options where one would expect to see iPhone stuff.
  13. urkel macrumors 68030

    Nov 3, 2008
    You guys sure pay a lot of attention to advertisements of products you don't intend on buying.
  14. MrGimper macrumors 603


    Sep 22, 2012
    Andover, UK
    Samsung produce a hell of a lot of anti-iphone advertising. Apple produce no anti-Samsung advertising.

    The galaxy is a blatant ripoff of the iPhone visually.

    Nuff said.
  15. acorntoy macrumors 65816

    May 25, 2010
    Samsung makes fun of people that its trying to get to be its customers, its disgusting.

    Because samsungs advertisements I avoid it like the plague.
    (All of its products, not just its phones)
  16. faroZ06 macrumors 68040


    Apr 3, 2009
    Why would someone compare the Lightning plug to micro-USB and say that micro-USB is better? Ignoring the difference in features, nothing takes a micro-USB input. They all take the full-sized USB input, so you need an adaptor cable anyway. At least you can use Lightning with some music docks.

    I doubt the stardardness of micro-USB. I didn't even touch one of those cables until I had to plug in my friend's Nexus to my Mac to get stuff off of it with Android File Transfer. Many things have mini-USB.


    Why would Apple give Samsung free publicity? They want "iPhone" to be a synonym for "smartphone", just like people say "play my iPod" or "Xerox this" or "Google it" or "Mac vs PC". At my school, the overwhelming majority of people have iPhones. It's almost a standard around here.
  17. TM WAZZA macrumors 68000

    Sep 18, 2010
    Hamilton, New Zealand
    What's funny about the Next big thing ads, is that they show the GS3 to have a clear visible screen when it's shot under broad daylight. If you have seen the real thing you know it will be impossible to see under the sun.
  18. faroZ06, Oct 9, 2012
    Last edited: Oct 9, 2012

    faroZ06 macrumors 68040


    Apr 3, 2009
    Here's what I think is happening. I don't think your theory is likely to be true:

    The media gets more attention when they say something about the iPhone than when they talk about an Android phone. The iPhone is famous. It's like the cruddy celebrity shows and tabloids that focus on some celebrity's screwup. I got really annoyed by the excessive coverage of the Michael Jackson death investigation since I don't care. Typically, the media will strive to find flaws in popular items such as Windows OSs, Toyotas, and iPhones, and more broadly, anything bad related to anything mainstream. They thrive on reporting scandals and murders, not widely-expected good developments.

    The Samsung ads are most likely a result of this, not a cause, meaning that they chose to advertise around this show because of the show's content. Companies go for what I'd call "relelvant advertising". Another example of this would be if you were watching a golf tournament and saw ads for golf clubs.

    So unless you are seeing Samsung products IN the show, this is probably just "relelvant advertising".
  19. tperry macrumors regular


    Apr 3, 2011
    East Texas
    You better start either ditching you computer, TV, etc or learn EE so that you can revamp your systems. I just bought a Mac Mini....and it had Samsung memory in it.
  20. KieranDotW macrumors 6502a


    Apr 12, 2012
  21. haruhiko macrumors 601


    Sep 29, 2009
    You missed one marketing strategy of Samsung: trolling blog comments on big tech sites.
  22. ixodes macrumors 601


    Jan 11, 2012
    Pacific Coast, USA
    Samsung is highly motivated to do what it takes to sell product. The same could be said of Apple or any other company that spends ad dollars.

    Comparing them is the stuff of overly attached brand loyalists. If it means that much to you, and getting riled up is worth it, have at it & enjoy :)
  23. haruhiko macrumors 601


    Sep 29, 2009
    Wait a minute, you JUST bought a Mac Mini? Are you aware that it's an old product from July 2011 with old Sandy Bridge CPU and no USB 3 Support with yesteryear's price? :eek:
  24. KieranDotW macrumors 6502a


    Apr 12, 2012
    Based on the current scheme of things, idk when they'll ever see another upgrade, just sayin'. :(
  25. AFDoc macrumors 68030

    Jun 29, 2012
    Colorado Springs USA for now
    I think the Samsung commercials about the lines at the apple store are hi-larious!! It's funny cause it's true. Most "normal" users don't wait in line for 36 hours at this point int the iPhone's life. First one for sure, second one... ok, third one.... well maybe. After that if you're waiting in line for a long time you're just silly. Pre-Order is the way to go IMHO.

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