While the button color and basic layout are the same as the Xbox and even PS3 as well as the older ones mentioned, Samsung has done something no one else has from an OEM, that is marry the controller to the device. Yes I know there are aftermarket ones like iCade, but I like what Samsung has done here.
BTW there are only so many ways you can arrange the now common controller layout requirements, which generally seem to be 4 buttons, a D pad and a stick. So sometimes the software will dictate the hardwares design as in this case.
I would have thought that gamers would like all controllers standardised to some degree.
We are getting to the stage where, when anything is released, that forum members shout "copy", hell, most televisions are rectangular boxes with a screen, but we don't hear that so and so copied so and so, too many members here have a holier than thou attitude.
TBH, I dont give a damn about which company copies which, let them fight it out, I'm not that invested in any company to be bothered, but the way people here cry "copy" and are quoting stock prices, company investment, who can buy who, etc, etc, is just pathetic.
Most PC controllers are using that layout as well. Since Microsoft provides the xbox controller API in its "Games for Windows" branding you can have the onscreen display show coloured colored xbox buttons instead of keyboard buttons.
Like when you need to reload a [R] will show up somewhere but instead it can be replaced by a yellow lettered button and so forth. So pretty much that layout down to the colour scheme is sorta becoming a standard in PC land. Figured it would bleed over to some of the other systems at some point.