iPod Sandisk 8 Gb player... vs. Nano

[MacBoySeattle]

In this segment (the flash market segment), it is ENTIRELY based upon perceived value of style and sexyness. It has very little or nothing to do with price to capacity ratio. Flash memory and flash based players are inherently MUCH MUCH more expensive than their hard drive counterparts. If the size of the player didn't matter, people would pick up a 30gb Ipod with video for a little over $200. Size is what SELLS the flash player market. That's why when the Sansa is exactly DOUBLE as thick as the nano (and thickness matters a LOT when 2 products are identically sized), then in THIS market, people will take the sexier device on average, with a better user interface. Sandisk has made an "in-between" product. A flash based player which is bigger an more clunky looking than other flash based players, but doesn't have the capacity of the hard disk playersm which offer much more capacity per dollar. They stand no chance of increasing market share much with this strategy. They have a very temporary advantage now (until next week when Apple releases the upgraded Nanos), because they've refreshed their product lines before Apple at the lower price of flash memory. When Apple releases the 8gb nano, it's all over for any hopes of any real market increases for Sansa.

 

[bloodycape]

In this segment (the flash market segment), it is ENTIRELY based upon perceived value of style and sexyness. It has very little or nothing to do with price to capacity ratio. Flash memory and flash based players are inherently MUCH MUCH more expensive than their hard drive counterparts. If the size of the player didn't matter, people would pick up a 30gb Ipod with video for a little over $200. Size is what SELLS the flash player market. That's why when the Sansa is exactly DOUBLE as thick as the nano (and thickness matters a LOT when 2 products are identically sized), then in THIS market, people will take the sexier device on average, with a better user interface. Sandisk has made an "in-between" product. A flash based player which is bigger an more clunky looking than other flash based players, but doesn't have the capacity of the hard disk playersm which offer much more capacity per dollar. They stand no chance of increasing market share much with this strategy. They have a very temporary advantage now (until next week when Apple releases the upgraded Nanos), because they've refreshed their product lines before Apple at the lower price of flash memory. When Apple releases the 8gb nano, it's all over for any hopes of any real market increases for Sansa.

I dunno Sandisk is currently in the number 2 spot when it comes to mp3 players and is slowly increasing shares with their aggressively priced players like the e200 series and the c100 series and the new c200 series. Think about if someone wants to buy an mp3 player as a gift for someone in many cases they are gonna go for one that give is either priced low or give them the best gigs per price ratio and that is where Sandisk can take advantage.

 

[cube]

better built than the nano? are you joking? the thing has screws on the back of it.

Of course it's better. Then you can open it.

 

[weg]

better built than the nano? are you joking? the thing has screws on the back of it.

Perhaps that means you can easily replace the battery? This would be a huge advantage over the iPod.