Santander Bank in U.S. Now Supports Apple Pay With MasterCard Branded Credit and Debit Cards

At this stage, adding Apple Pay now is hardly listening to consumers... it's great but it's a bit late.

 

Too late.. Left Santandar last year when they also ended their Extra $20 campaign.

 

Yes too late. Left them as well because they lived in the dark ages. No free checking and no Apple Pay.

 

Santander was one of the first banks in Europe to support Apple Pay, and yet they are one of the last to do so in the US. I'm glad to see they are finally supporting Apple Pay, but they are so behind the curve.

 

Late to the party, but as a customer contemplating leaving them, I'm not surprised. Their US operations seem to be a lower priority compared to their European operations. There are two Santander branches only minutes away by foot from my home and both are a lot less busy than all of the other banks in the area. I think they lost a lot of customers in the US after they purchased Sovereign.

 

Maybe its the bank that wasn't listening to its customers...they seemed to be the hangup here.

 

... the bank is who I was referring to.

 

I originally read it as he gave up on using AP at all due to the poor retailer support in the US. I'm surprised that hasn't come up in this thread yet, actually, since it always seems to in every AP thread.

 

Good move by a bank that may have been bleeding more valuable than average customers to competitors that offered Apple Pay sooner.

(We saw this week how many post paid customers Verizon lost when they were slow to match the unlimited data offerings of their competitors. In the end, they offered this but won't get those lost customers back w/o incentivizing them.)

Hopefully more merchants will complete their upgrade to chip/NFC terminals. (I'm looking at you Costco and Kroger. In the meantime we shop more at your competition.)

 

Better late than never.