Sapphire and Ceramic We Pay more for Durable materials

Discussion in 'iPhone' started by TheRealAlex, Sep 25, 2017.

  1. TheRealAlex macrumors 68000

    Joined:
    Sep 2, 2015
    #1
    Just got my Apple Watch 3 Edition it is Sapphire and Ceramic and it’s amazing.
    Why can’t Apple just offer a Premium Version of the iPhone X with durable materials not a glass back or a cheap looking chrome edge.
     
  2. Starfyre macrumors 68030

    Starfyre

    Joined:
    Nov 7, 2010
    #2
    I imagine it is cost and volume. Apple Watch is small, iPhone X is larger.
     
  3. ericwn macrumors 68020

    Joined:
    Apr 24, 2016
    #3
    Probably for the same reasons that most other manufacturers of goods with a three year lifespan don’t do it. If you want collectible technology, why not buy a special edition Leica camera?
     
  4. avtella, Sep 25, 2017
    Last edited: Sep 25, 2017

    avtella macrumors regular

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    Nov 11, 2016
    #4
    Sapphire is harder but also more brittle than Gorilla Glass and more reflective, I think 2x as much, same with ceramic vs metal in terms of brittleness. In addition the added costs of course and lower yields at least for sapphire. What works on a small watch doesn't always work on a big phone, which has much greater mass and impact stresses. Also the overall cost to benefit ratio, and there is a certain point at which a device is too expensive where it starts hurting sales. HTC U8 has a Sapphire version, but I would assume it wouldn't fair as well in drops as the regular version, due to what I said about it being more brittle.
     
  5. Relentless Power macrumors Penryn

    Relentless Power

    Joined:
    Jul 12, 2016
    #5
    Good points here. I know many have mentioned that they would like to see sapphire as a display for the iPhone in the future, but I think the reason it works for the Apple Watch, is it because it can be produced in smaller variants and it's expensive to produce sapphire as it is. So I can only imagine what the cost would be for a 5.8 inch display for an iPhone.
     
  6. GrindedDown macrumors 6502a

    Joined:
    Jun 4, 2009
    Location:
    Las Vegas
    #6
    Heck it cost Apple several billion in a failed project to try and do exactly that.
     

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5 September 25, 2017