Schedule for Apple's New Band Releases?

[rambo47]

Is there a schedule for Apple's releasing new bands? Or even some loose guidance on their releases? Maybe I should just follow them on Instagram.

 

[jwlbel]

Every 3 months. New colors/bands every season.

Next batch due - late Sept. when new watches are released

 

[ripsaw650]

I still haven’t “caught up” with their current offerings, but can’t wait to see what they release.