screen colors?

i dont know if i need to calibrate my screen or what... i have the color profile set to "apple". but when i edit photos in photoshop, they look great, and when i save them or transfer them to my iphone, they dont look the same. they look "dull". i checked all the photo color profiles, and even when i look at the photos at work they look fine.

but when i look at the photos on my iphone they're dull, less contrast and color, etc.