Well, I got a story for you. My son busted his screen on his two years old iPhone with no AppleCare on it. I called them to set a screen replacement. The person that toke my call kept me on the phone for over an hour. At the end, she gave up and told me it would be easier for her to send a replacement iPhone at no cost to me. Of course, I agreed to this...
But, 24 hours after, still no email confirming shipment of iPhone. So I called back and they said that no iPhone replacement was set up but everything was noted under my case number. So he went ahead and set it up with the help of a supervisor. It toke over an hour again. At the end of the call, he said to call him once we receive the iPhone and that were satisfied 100% with their service. He said that he would compensate me for my troubles in setting this up.
So, I called them back once we got the iPhone. Now, the compensation? Believe it or not, he gave me the option on three products worth $300 including a pair of Bose over the ear Bluetooth headphones(Soundlinks II)!!!
And that's why I love Apple.