A lot of people seem to be up in arms against Apple on this case. Some are saying that this is nothing more than "Someone stole your phone, you asked for them to give it back, they gave it back, then you called the cops" Which if taken that simply seems like an jerky thing to do.
However, in this case it is a lot more complex. Someone took Apples phone, sold it to Gizmodo, who then proceeded to take it apart piece by piece, describing all of the phones details on the internet, generating millions of hits. They kept insisting that it was Apple's phone, and possibly would have gone into more information about OS features on the phone, and potentially given away information about the person who was in charge of the phone as well. However when Steve Jobs personally asked for the return of their phone, they wanted to have definative proof that it was in fact Apple's prototype.
Sure, but don't confuse right and wrong with the court of public opinion.
Whenever a corporation is involved, these are the laws governing public opinion:
- It's a corporation, so they're probably ******s to begin with.
- When corporations do stuff, it's probably wrong. Because, you know, they're ******s.
- If the corporation is larger than the entity it's up against, the corporation is wrong no matter what. "Pick someone your own size", you know.
- When corporations involve the authorities, it's a sign that corporations are taking over the country, and that's just wrong.
Logical? No, but 1 in 4 people believe that the Bush administration blew up the WTC, so don't bring logic into this.
"So you're saying they should let Gizmodo get away with it because prosecuting them is bad PR?? Should PR go before the law??"
Not at all. They
should go after Gizmodo and
ignore the fact that it's bad PR. But they should
know that it's still horrible PR, there's no stopping that, unless they're planning to mass lobotomize the general public.