A few things bother me about the AW design... * The digital crown + side button combination lacks the minimalism that has often worked so well for Apple (compare to the single front-facing button on the iPhone) * If you're going to have a wart protruding from the side and justify its existence because it's traditional, why not at least place it in its traditional location (the center edge)? Displacing it penalizes left-handed wearers, and violates the otherwise perfect symmetry of the watch. But taking a step back, I can't help but suspect a modern device doesn't require a wart in the first place * The torque effect: pressing a side button means you have to either stabilize the watch by pressing against the opposite side, or press until one's skin provides more resistance against the band than one's finger does against the button So for fun, I wondered how it could have been better. I'm posting what I came up with so I can learn from other forum members what I've overlooked, because I know Apple would have considered many designs before settling on the one they did. I imagine a rounded watch face rather than a rectangular one, with a touch-sensitive edge. Having even a slightly curved edge would delineate the edge into an upper part and a lower part, each of which could act as a virtual button. (Heck, if an application demanded a 3rd button, we could have top, bottom, and middle.) Scrolling would be accomplished by sliding one's finger from one end to the other. Thanks for your insights.