Senior Citizen targeted TV ads and "free"

Discussion in 'Community Discussion' started by senseless, Oct 23, 2014.

  1. senseless macrumors 68000

    senseless

    Joined:
    Apr 23, 2008
    Location:
    Pennsylvania, USA
    #1
    I've noticed that TV commercials that target very old Senior Citizens almost always have the word "Free" in them multiple times. Get your Free Brochure, Free Demo, Free Gift, Free Membership, don't forget it's Free, etc. Why is this done so often with this age group?
     
  2. Astroboy907 macrumors 65816

    Astroboy907

    Joined:
    May 6, 2012
    Location:
    Spaceball One
  3. snebes macrumors 6502a

    Joined:
    Apr 20, 2008
    #3
    As someone in marketing, I can tell you, "free" pretty much works in any demographic. Actually, more so women than men.

    The senior-demographic commercials tend to want the seniors to call in for their "free" thing, so that they can sell them on something. Or bill the government for something. (think of the medical suppliers. the "incontinence" people even claim to call you to make sure you aren't running low on supplies).
     
  4. localoid macrumors 68020

    localoid

    Joined:
    Feb 20, 2007
    Location:
    America's Third World
    #4
    Because "free" is "magical."

    Literally magical.

    [​IMG]
     

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